The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies


The controversial business of using credit scores to set insurance rates continues in Washington State. As regular readers know, Washington Insurance Commissioner Mike Kreidler instituted a full ban last year. It was ruled unconstitutional by a Thurston County Washington superior court. Undeterred, and in spite of his ruling causing insurance rates for auto and homeowners to skyrocket, the commissioner continues moving forward on a total ban. 

After fielding bunches of complaints from consumers, and after considering similar arguments it fielded last year when Kreidler first proposed a total ban, Washington’s Senate Business, Financial Services & Trade Committee is looking at a bill that sits somewhere between a complete ban and no ban at all. 

Senate Bill 5623 is sponsored by committee chairman and Washington Sen. Mark Mullet. The Issaquah Democrat says he wants to find a middle ground.

“During that four or five months when a credit scoring ban was in place, we did hear — as this committee suspected — and based on testimony last year, that 90% of the seniors attempting to renew policies were experiencing the largest increase they’ve ever seen in their entire lives,” Mullet told those attending last week’s hearing. “That brings us to the bill that’s in front of us. It’s copying what our neighbor to the South (Oregon) does. What they’ve tried to do is say that you can use credit [scoring] when you’re a new customer and the company doesn’t know where to put that person in a risk level. But after that — upon renewal — credit can only be used to benefit that customer. It can only be used to help lower their rates.”

The middle ground — said Kenton Brine, president of the Northwest Insurance Council — has been hard to find since Commissioner Kreidler did his unilateral ban. Ironically, Brine said the commissioner’s staff agrees. With that he shared statistics that the Office of the Insurance Commissioner presented at a hearing earlier this year.

61% of consumers saw a rate increase due to the loss of their good credit rating
39% saw a rate decrease

In testimony before the committee, PIA Washington Executive Vice President Clark Sitzes said the bill is fully supported by the PIA Washington. He — like others — noted that seniors on fixed-incomes have been hit hardest and he quoted a letter sent to the association by a 79-year old senior.

“Charles Nyland said he had a $5,203 increase in his combined homeowners and auto insurance. That’s about a 43% overall combined increase,” Sitzes told the committee. “If that is not excessive, I don’t know what is.”

Sitzes added the use of credit scores to set rates has worked perfectly in Washington for over 20-years and it rewards those who are good drivers. “For the last 30-years I have never heard anybody complain about credit until the last two years when the commissioner brought it to the forefront,” he said.

He also took exception to testimony offered by a representative from Governor Jay Inslee’s office.

“Something that bothers me is the testimony from a person at the governor’s office who said that someone with a DUI and good credit score gets a better rate than someone with lower credit,” Sitzes told the committee. “I would challenge them on that. I’ve been doing this for over 30-years and I’ve never heard of anything like that. A DUI is a pretty serious offense and comes to a high price for the insurer.” 

Wayne Lunday of High Cascades Insurance also testified for the PIA. Lunday has offices in Castle Rock and Longview, Washington. 

“Losing these credits has a significant effect on the rates of many people around the state — and not just seniors,” he said. “Insurance agents like me saw the premiums dramatically increase. We shared that with you and with the courts last year while trying to get this rectified. Continuing in the direction the commissioner is going is going to have a horrible, detrimental effect on the State of Washington.”

The American Property Casualty Insurance Association (APCIA), the National Association of Mutual Insurance Companies (NAMIC) and the Northwest Insurance Council (NWIC) released a joint statement after Sen. Mullet’s hearing. 

“APCIA, NAMIC, NWIC,  and insurers in Washington are interpreting SB 5623 as a 
‘middle ground’ between the current regulated used of credit-based insurance scores, which has been authorized by statute since 2002, and a full prohibition that has been sought by the Office of the Insurance Commissioner. Based on our experience with a similar statute in Oregon, this bill is workable,” the statement said.

Here is a link that will give you access to all of the testimony:


Credit Scoring in Washington: Part 2 — Commissioner Kreidler & Insurers Not Responding

Last year, Washington Insurance Commissioner Mike Kreidler unilaterally banned the use of credit scoring to set auto, homeowners or renters insurance rates. The PIA Washington and other insurance groups filed suit and a Thurston County Superior Court judge ruled that Kreidler did not have the authority to institute a ban. The ban was in place …

Credit Scoring in Washington: Part 2 — Commissioner Kreidler & Insurers Not Responding Read More »

The Great Resignation — Insurance has Dodged the Bullet

As Weekly Industry News has reported in the last few months, a record number of Americans are bagging their jobs and moving to greener pastures. We’re not sure what greener pastures are, but people are definitely quitting at an alarming rate. All that quitting has caused enormous problems with some industries. Insurance is not one …

The Great Resignation — Insurance has Dodged the Bullet Read More »

Commercial Property Rates – The Why’s of Rate Increases

Chubb took a long look at commercial insurance rates and why they have seen significant growth over the last few years. The company’s report said rates rose 12% in the third quarter year-over-year between 2020 and 2021. Catastrophes, supply chain meltdowns and inflation are pushing rates. This information comes from Westchester. It’s Chubb’s wholesale excess …

Commercial Property Rates – The Why’s of Rate Increases Read More »

One for the Books — 5 of 9 PIA Western Alliance States have the Nation’s Lowest Homeowners Rates

  Infurify tracks all things insurance. A recent report looked at homeowners insurance rates. That report found the average homeowners policy in the U.S. is $1,211 per year. The average value of homes in America is $265,712.90. Homeowners in five of the nine PIA Western Alliance states — Oregon, Washington, Idaho, Nevada and Arizona — …

One for the Books — 5 of 9 PIA Western Alliance States have the Nation’s Lowest Homeowners Rates Read More »

Small Commercial Insurance — Keynova’s Scorecard

Keynova Group is a financial services company specializing in benchmark insights. A couple of times a year, Keynova looks at the digital experience of small businesses using the Internet to purchase insurance. The policies considered are business owners policy (BOP), property liability, workers’ compensation and commercial auto. The quarter four 2021 semi-annual scorecard has been …

Small Commercial Insurance — Keynova’s Scorecard Read More »