The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies


Late last year a Thurston County, Washington told Washington Insurance Commissioner Mike Kreidler that he did not have the authority to issue a ban on the use of credit scoring to set auto and homeowners and renters insurance rates.

Undeterred, Kreidler plowed straight ahead and last week issued a second “temporary” three-year ban.

Im taking this action against insurers’ use of credit scoring in response to the economic harm many people have experienced during the COVID-19 pandemic—harm that has significantly impacted people who are already financially vulnerable,” Kreidler said in a statement. We know that now, more than ever, credit reporting is unreliable. It is unfair to base how much someone pays for frequently mandatory insurance on an unreliable and fluctuating factor like a credit score.”

The commissioner also wants to add a transparency rule that will force insurers to provide a written explanation of any changes to the policy of a consumer.

Upon the commissioner’s decision to institute the ban, the PIA (Professional Insurance Agents) of Washington, the American Property Casualty Insurance Association (APCIA) and the Independent Insurance Agents and Brokers of Washington (IIABW) immediately filed two legal actions to put a halt to Kreidler’s second attempt at a ban.

Claire Howard, APCIA senior vice president, general counsel, and corporate secretary, spoke for the group and said — once again — insurance agents, brokers and companies stand united against the commissioner’s unilateral action.

Commissioner Kreidlers rule to prohibit insurers use of credit-based insurance scores will continue to throw the Washington insurance market into chaos and raise rates for over one million consumers,” she said. “This permanent rule is particularly harmful to seniors on fixed incomes and those struggling to economically recover from the COVID Pandemic.”

Howard said the commissioner continues to ignore the voice of the people and pointed to the thousands of letters and emails he received from consumers upset with the credit scoring ban he put in place last year.

Commissioner Kreidler is attempting to prohibit an important risk-based rating tool that was put in place by the Legislature nearly 20 years ago for the benefit of consumers,” Howard noted. “Before Commissioner Kreidlers emergency and permanent rules disrupted the insurance market, Washington policyholders paid less for auto, boat, RV, home, and renters insurance because the use of credit-based insurance scores effectively predicted risk and set accurate rates.”

R Street Western region director, Steven Greenhut agrees and says Kreidler’s COVID excuse is bogus.

The COVID emergency rule was an ideologically driven excuse by the insurance commissioner to impose a policy he long supported — but its a bad idea even as it was recently implemented,” he said. Credit-based scores are one factor in determining insurance rates because they are a reliable predictor of claims. As Washington residents have already seen, banning their use increases premiums for people who have developed good credit.”

Howard said her organization, the PIA and the IIABW are taking this action because the commissioner is using, and assuming, powers he and his department do not have — again!

APCIA, PIA, and the IIABW are pursing these additional legal actions for several reasons, to include redressing an abuse of authority, preserving the legislative prerogative to enact statutes, and the publics right to count on statutes enacted by the Legislature to be faithfully executed by the executive branch of government,” she said.

Source link: Washington Department of Insurance —

Source link: Center Square Washington —

Source link: Associated Press —

Source link: Digital Insurance —

Source link: Insurance Journal —

Hate Speed Cameras? Look for More of them in the Future

Rising traffic deaths have officials all over the country worried. One solution to those deaths might be found in the new infrastructure law. On Wednesday of last week the Department of Transportation said billions of dollars are now available for safety programs to help bring deaths down. Part of that effort will involve the installation …

Hate Speed Cameras? Look for More of them in the Future Read More »