The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies


The price of gasoline — and other auto fuels — is on the rise again. The US Energy Information Administration (EIA) says the price of regular-grade gas hit a record high last week. On average prices for a gallon of gas in the U.S. stands at $4.33.

Diesel is looking at a record high and even steeper prices. It now averages $5.62 a gallon.

Prices dropped all through March and April but — as always — with the approach of Memorial Day and lots of weekend travel, prices are up.

AAA says the Western states — and in particular, California — are seeing the highest prices. The lowest costs per gallon are in the Midwest.

Georgia has the lowest average I the U.S. at $3.95 a gallon.

As noted earlier, PIA Western Alliance members — most of whom live in the West — are seeing staggering prices. Here is the list of what a gallon of regular gas looked like on Monday, May 16th, for in the nine PIA Western Alliance states.

Alaska — $4.887

Arizona — $4.759

California — $5.983

Idaho — $4.515

Montana — $4.278

New Mexico — $4.289

Nevada — $5.179

Oregon — $4.999

Washington — $5.033

Source link: AAA —

Source link: Motor1—

Huh? What? People Actually Lie when Purchasing Auto Insurance?

  Answering the headline. Yes. Most people working in insurance know this all too well. None of this will be a surprise. The website, did a study of insurance applications and found that 35.8 million drivers — stretching across a bunch of demographics — lied to insurers about their driving records. The point? Lower …

Huh? What? People Actually Lie when Purchasing Auto Insurance? Read More »

Cyber Insurance Growth over 92% between 2020 and 2021

    Cyber premiums are skyrocketing. S&P Global Market says direct written premiums for stand alone policies rose 92.3% between 2020 and 2021. Dollar-wise, 2021 hit $3.15 billion. The 2020 income was $1.64 billion. Big difference. Axis Capital Holdings Ltd. CEO Albert Benchimol says cyber is definitely in a hard market cycle. Fitch Ratings calls …

Cyber Insurance Growth over 92% between 2020 and 2021 Read More »

The Art of Listening — An Important Insurance Industry Skill

  Dr. Tomas Chamorro-Premuzic is a very busy man. He’s the Chief Innovation Officer at ManpowerGroup as well as a professor of business psychology at University College London and Columbia University, and the cofounder of Chamorro-Premuzic is also an associate at Harvard’s Entrepreneurial Finance Lab. In addition to knowing all things titled innovation, and …

The Art of Listening — An Important Insurance Industry Skill Read More »

Around the PIA Western Alliance States

California — FAIR Plan Increase Commercial Limits: The California FAIR Plan is now offering increased coverage limits for commercial and business properties. California Insurance Commissioner Ricardo Lara said the higher limits came out of requests from customers for better coverage for higher value commercial properties. The maximum coverage limit for commercial policies will go from …

Around the PIA Western Alliance States Read More »