The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies


It’s been two years since the members of PIA Oregon/Idaho have been together as a group. In a bit over two weeks we’ll connect again.

BTW, PIA Washington/Alaska members and members of other PIA Western Alliance states are welcome to join us for a day of golf. It’s a unique kind of golf — but more on that in a bit — but golf, nonetheless.

Another BTW before we move on. Non-PIA members are also welcome to attend the event and get familiar with the PIA. Staff members are there to answer any and all questions.

They’ll also be there to sign you up because membership in the PIA — as you’ll see in another story in this week’s Weekly Industry News issue — has a multitude of important benefits for you and your agency.

PIA Oregon/Idaho’s chapter leadership thought it’s too soon after the pandemic has more or less ended and bit premature to do a full three day event. So a one day golf event is the compromise.

It’s a Top Golf in Hillsboro, Oregon. The event starts at noon. Here’s the agenda:

12:00 noon — Meet and Greet

12:30 — Lunch

1:00 — General Session and Industry Awards —    Agent of the Year, Company Person of the Year, Blinders Award for Underwriter of the year

2:30 — Golf Tournament Warmup

3:00 – 4:30 — Golf Tournament

4:30 – 5:30 — Golf Tournament Awards

At Top Golf you play a round of golf from a bay. No going from green to green. It’s a high tech game that — if you’ve never played — is a lot of fun. Here’s a link to give you a little more information on what to expect.

The Top Golf experience:

Ready to play and spend some time with industry colleagues? Sign up here —

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