The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Oregon — State of Oregon settles with cryptocurrency asset platform: The Oregon Division of Financial Regulation (DFR) has reached a settlement agreement in principle with a cryptocurrency asset platform for violating state securities regulations.

The group of affiliated companies – Plutus Financial Holdings Inc., Plutus Financial Inc., Plutus Lending LLC and Abra Boost LLC – offered and sold interest-bearing cryptocurrency depository products referred to as Abra Boost and Abra Earn.

As part of the settlement, the companies – commonly known as Abra – are required to notify all Oregon consumers with open accounts containing crypto assets with the companies that they are winding down U.S. operations and to encourage consumers to move any remaining crypto assets from the platform.

Consumers have at least seven days from the date they receive notice to remove their assets from the Abra platform. Assets remaining after that date with a value of $10 or more will be converted to fiat and a check or other instrument will be sent directly to the consumer’s last known address.

In Oregon, 167 residents still have cryptocurrencies on the Abra platform valued at about $32,387.14.

The companies – controlled by William “Bill” Barhydt, who is also a party to the settlement – offered Abra Earn to all U.S. clients and Abra Boost to accredited U.S. clients. Investors in both programs earned interest by depositing digital assets with Abra and authorizing Abra to lend client assets to institutional borrowers.

“Although firms are creating new products tied to evolving technologies, they must continue to comply with existing securities laws,” said DFR Administrator TK Keen. “The division will continue to ensure that investors purchasing securities tied to digital assets are afforded the same protections as investors purchasing stocks, bonds and other traditional products.”

As part of the settlement, Abra and Barhydt will enter a consent order with DFR requiring that they cease and desist from offering or selling unregistered securities in Oregon and ordering them to pay an administrative penalty, which will be suspended if they comply with the process to return all assets owned by Oregon consumers before April 25, 2024.

“We strongly encourage clients in Oregon to withdraw their assets as soon as possible, but certainly within seven days of receiving notice from Abra,” said Keen. “We are available to assist and answer consumers’ questions about this settlement.”

Washington — Kreidler continues scrutiny of Change Healthcare: Washington State Insurance Commissioner Mike Kreidler’s office continues to monitor for impacts and disruptions to healthcare services caused by the recent cybersecurity event involving Change Healthcare.

Change Healthcare is a subsidiary of United Health Group that also operates Optum Solutions. The February 21, 2024 event compromised systems widely used by providers and insurers to fill prescriptions, approve medical services, and submit costs for reimbursement. The result has been delays for some patients in getting necessary medication, prior approvals and claims processed, and impeded reimbursement submissions and payments to hospitals, individual practitioners, and outpatient facilities and pharmacies across the state.

Kreidler’s office has requested that affected health carriers operating in Washington State make every effort to provide prompt assistance to health plan members and providers as they navigate these challenges.

This should include considering the importance of a provider’s ability to treat and receive  reimbursement for health care services the carrier has promised to cover for its health plan members.

“I expect health carriers will take the necessary steps to address any customer-related issues and mitigate barriers to receiving plan-provided services,” Kreidler said, adding that consumers should first seek resolution to Change Healthcare-related issues by contacting their health carrier. “However, my office is prepared to quickly intervene with any health carrier that doesn’t comply with state law in addressing a consumer’s issue.”

Visit UnitedHealth’s website for additional updates on the Change Healthcare cybersecurity event. People may also report concerns to the OIC’s Customer Protection line at 1-800-562-6900.

Members in the News

Thanks to the communities’ support, Elliott, Powell, Baden & Baker Inc. (dba EPB&B Insurance) of Lake Oswego,  has officially awarded a $10,000 donation to Milwaukee’s Feed the Hungry, a nonprofit organization dedicated to providing a hearty, home cooked meal every Sunday to those who are homeless, hungry, or simply looking for companionship in a respectful and understanding environment. The $10,000 donation …

Members in the News Read More »

NFIP Flood Insurance Premium Increases — A Lawsuit Moves Forward

Ten states and several municipalities, parishes, levee districts and others are challenging the rate increases of the National Flood Insurance Program’s (NFIP) Risk Rating 2.0. They have filed a lawsuit now being heard by U.S. District Judge Darrel James Papillion. Two of the states — Idaho and Montana — are PIA Western Alliance states. The …

NFIP Flood Insurance Premium Increases — A Lawsuit Moves Forward Read More »

California Wildfires — Consumer Watchdog Issues New Demands

California consumer advocacy group, Consumer Watchdog is pushing for reforms in insurance regulations that will force insurers to insure homes, businesses and properties whose owners have done what is needed to mitigate wildfire risk to their property. Consumer Watchdog executive director Carmen Balber told a hearing on the insurance crisis in California by the Hoover …

California Wildfires — Consumer Watchdog Issues New Demands Read More »

New Businesses in the U.S. — Most are Established by Immigrants

In 2023 immigrants started more new businesses than U.S. born citizens. The rate at which they established those businesses is double that of people born here. And many aren’t citizens. The opening statements of this story come from a study of federal government labor statistics and census data done by UCLA professor and economist, Robert …

New Businesses in the U.S. — Most are Established by Immigrants Read More »

UnitedHealth & the Change Healthcare Hack

On February 21st UnitedHealth’s healthcare transaction unit, ChangeHealthcare was hacked by the ransomware group, Blackcat. It threw the nation’s healthcare system into a negative spin — and a spin that continues today. ChangeHealthcare has just started to process $14 billion in medical claims that have piled up since February 21st. The over a month-long pause …

UnitedHealth & the Change Healthcare Hack Read More »

AM Best Gives State Farm a Downgrade — California to Blame

State Farm is one of the most profitable and popular insurance companies in the country. That doesn’t matter to AM Best. After State Farm told the California Department of insurance that it’s not going to renew 72,000 homeowners policies, Best dropped the downgrade bomb. The financial strength rating went from the top rating, the excellent …

AM Best Gives State Farm a Downgrade — California to Blame Read More »