If you own a newer vehicle then that vehicle’s navigation system knows every mile you drive. It even remembers your daily route to work. That system is smart enough to tell you how to avoid traffic. Some can tell you how much the driver and front seat passenger weigh.
Soon the technology is expected to advance to being able to track your shopping patterns.
Essentially, your vehicle — car, truck or whatever — knows a lot about you and a lot of companies and especially insurance companies, want that data. Hackers want it, too. So a lot of focus these days is protecting your vehicle with cyber security. That also complicates the tracking system.
So what you have is a terrific source of data for the driver — you — and for your insurer and others. It is also turning out to be an interesting battle. Automakers want to keep data away from Google and Apple’s iPhones and other smartphone devices that use the systems they build for the vehicle. Google, Apple and others are fighting that.
Invictus iCar CEO Tony Posawatz was one of the Chevy Volt developers. He said, “Everyone is trying to control the screens in the car. There is tremendous value in the data, and they are trying to figure out how to get it.”
Down the road — no pun intended — we’re going to see more self-driving vehicles and at the very least, vehicles with parts that self-drive. Dashboard technology will also improve. And with that comes more data that Ford and other auto builders want to keep for themselves and for you.
Or so says Ford executive Don Butler. “We’re not in a position of turning over our vehicles to a Google or Apple experience. We want to make sure our customers have a chance to give informed consent. And, we want to share in any value created [with them],” he said.
This doesn’t mean these automakers want to keep Google and Apple and others out. Ford, BMW AG, General Motors and other automakers have systems that will host the Googles and the Apples of the world. But what they won’t allow is information from the vehicle and the date generated from the use of those products to be piped back to Google, Apple and others.
And how are Google and others reacting? They’re building their own vehicles with driverless technology. And the communications technology industry — says consulting firm CarLab president Eric Noble — is far more capable of doing this than a car company. “What are the odds that carmakers will come out with anything that will compete with a phone? They’re chasing a rainbow,” he said.
Back to insurance. No doubt insurers would love to know more about what’s going on with the driver and passengers. A heavy foot in traffic could increase risk and be a reason for higher rates.
Currently Ford and GM are tracking stats and giving them to insurers but anonymously. So if a consumer wants to and thinks their driving habits will lower their insurance rate, they can point this out to their insurer.
Source link: PropertyCasualty360.com