A new report from Reuters says Google may have failed with Google Compare but it learned from its insurance experience.
Novarica’s Matt Josefowicz put it best. He said when Google closed Compare it didn’t mean to shut the door entirely on insurance. In fact, the year Google spent doing Compare showed it ought to stick with what it does best and that’s technology. Google — he said — sees a clear synergy between what it can offer via its technology programs and insurance carriers.
Best of all, Google is not afraid to test new ideas. “They may have realized it’s a better business for them to sell supplies than take the field themselves,” he added.
And with that he pointed to Nick Leeder who heads Google France. He and his staff are — quoting Leeder — “working with insurers in France like AXA and Allianz to develop bundles of products which blend technology and hardware with insurance.”
In other words, the company via its home device subsidiary Nest is able to offer insurers — and maybe agents — what they seek most. That’s people in their homes and on their computers.
Insurance Networking News