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The Top Insurance Brand in the Country

Posted By Administration, Tuesday, August 7, 2018

Over the last couple of weeks Weekly Industry News has looked at insurance company income and the top-writers in the country. We’ll look at those again when we finish examining which insurers have done the best job branding themselves.

YouGov is a public opinion and data company that operates globally. It has done a year’s worth of research and has come up with the top insurance company when it comes to branding. That company is — no surprise — State Farm.

The annual review looks at brand health in these ways:

  Impression

  Value

  Quality

  Reputation

  Satisfaction

  Recommendation

These scores were calculated between July 1, 2017 and July 1, 2018.

Top Index Rankings

1. State Farm — Score: 17.6

2. AAA — Score: 14.2

3. USAA — Score: 12.9

4. GEICO Score: 11.5

5. Allstate Score: 11.4

The YouGov ranking also include how insurance companies improved in the last 12-months:

The “Top Index Improvers” list:

1. Progressive

2018 — 8.0

2017 — 6.5

Change in score — 1.5

2. GEICO

2018 — 11.5

2017 — 10.2

Change in score — 1.2

3. AIG

2018 — 0.0

2017 — -1.1

Change in score — 1.1

4. Allstate

2018 — 11.4

2017 — 10.5

Change in score — 0.9

5. Liberty Mutual

2018 — 8.3

2017 — 7.8

Change in score — 0.5

As promised earlier in the story, here is the top 10 insurance company rankings overall.

1. State Farm

2. Berkshire Hathaway

3. Allstate

4. Liberty Mutual

5. Progressive

6. Travelers Companies

7. USAA

8. Nationwide Mutual Group

9. American International Group (AIG)

10. Farmers Insurance Group of Companies

We’ve also examined who is tops in these categories. The top insurer is listed after the category:

  Personal auto — State Farm

  Commercial multi-peril — Travelers

  Workers’ compensation — Travelers

  Fire — AIG

  D&O — AIG

Source link: Insurance business America, Weekly Industry News — link 1, link 2

Tags:  Insurance Content  Insurance Industry  Insurance News  Weekly Industry News 

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