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PIA Western Alliance knows you want to be the best in the field, and the best way to stay on top is to stay informed. PIA Weekly Industry News Brief is an informative e-news brief that delivers the most relevant industry content.


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Liberty Mutual — Teens & Parents Driving Behavior

Posted By PIA Western Alliance, Tuesday, September 30, 2014

Liberty Mutual released the results of an interesting survey. Teens are complaining that their parents are texting while driving and are driving while under the influence of marijuana.

Here’s what the study found:

  42% say they’ve asked their parents to stop texting while driving.

  18% say they’ve asked their parents to not drive after smoking weed.

  40% say their parents ignore them completely or rationalize their behavior.

 Liberty Mutual spokesman Dave Melton said, “Weve inundated teenagers with safe-driving messages. Theyve experienced the consequences, theyve put the candles against the telephone poles to remember a friend, or something like that, and they wonder why their parents dont do this.”

Melton said the survey also got a bit more detailed:

  88% of the teens report their parents talk on a mobile device while driving.

  It is the most common teen complaint.

  58% say their parents text while driving.

  16% say they drive with kids in the car after having an alcoholic beverage.

A separate Liberty Mutual survey of the parents contradicts one of the complaints of the children. It said 84% of of them say they have stopped the behaviors and listened to the request of the teens. Just 2% say they’re ignoring the kids.

Melton said, “Teens are reporting an observation that they see. Perhaps theyve inflated the numbers a little bit just like their parents have. But I think parents are trying to justify their bad behaviors and suggest that yes, of course theyll take action.”


Photo Credit: Indiana Stan via photopin cc

Tags:  Driving Behavior  Libety Mutual  Weekly Industry News 

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Insurance Is Not Stuff

Posted By PIA Western Alliance, Tuesday, September 30, 2014

By John G. Lee, CIC, LUTCF, CPIA & President, National Association of Professional Insurance Agents (PIA)

Editor’s Note: John G. Lee has served the PIA well as its president and is now the immediate past president of the association.

Though many of you have already received this article from PIA National, we believe it deserves a second shot and publish it as part of our thank you to John for his service to PIA and the members of the PIA Western Alliance states in particular.

You're walking down the aisles of your favorite discount store. You stop in the auto department to pick up a few bottles of 10W-40 oil. You go over to housewares, because your wife wants you to get some of those plastic containersyou know, the kind that look like Tupperware but are a lot cheaper. You see that jars of mixed nuts are on sale, so you throw one in the cart.

Then you pass by this shelf next to the DVDs that says Insurance. You think to yourself, I need coverage for my business, so you take a box marked BOP and throw is in your cart next to the mixed nuts. Youre about to leave, but then you think, Maybe I need some cyber liability, too. You toss another box in the cart. It lands on the oil.

Whats wrong with this picture? Everything, because contrary to the claims of those who try to market insurance as a commodity, consumers don't see it that way. They know that insurance is a contract to protect people and their property, and a promise to be made whole in the event of a loss. It's not something that can be found in a box next to the canned tomatoes.

Insurance is serious business. It is not stuff.

Our own research by The PIA Partnership found that insurance consumers want a relationship. They want what Professional Insurance Agents offer. Since our findings, others have conducted research and came to similar conclusions:

  The Hanover Insurance Group found that nearly 60% of consumers who had purchased insurance through a direct channel 10 or more years ago reported switching back to an independent agent because they wanted more value.

  Ernst & Young found that consumers do not want to do all their insurance shopping online, and they care about more than just price.

  Conning & Co. found that 12 of 18 personal lines insurers that have outperformed their peers in both growth and profitability over the past decade use the independent agency distribution channel, either in whole or in part.

  The TransUnion Auto Insurance Shopping Index reported that online shopping rates for auto insurance were down about 3 percent in the 12 months ending February 2014, relative to a year earlier.


Recently, the CEO of one of the strategic partners who is helping a big online retailer market auto insurance was quoted as saying, Consumers dont want a relationship with an agent or even a carrier, and The consumer is looking for a store or aisle in a store where the shelves are stuffed with every risk management product they need.

They can stuff their shelves with whatever they want. If you look at the facts as opposed to the hype, consumers want a relationship. Statements to the contrary come from our competitors. What would we expect them to say?


About the Author: Lee is current immediate past president of PIA National and a principal of Lee-Curtis Insurance Service, Inc., Fredericksburg, Va. A member of the national Board of Directors of PIA since 2005, Lee has served as chairman of the Federal Affairs Committee, a member of the Natural Catastrophe Task Force, a member of the Finance & Budget and Executive committees and a director of PIA Services, Inc. He is a board member of the Professional Insurance Agents Political Action Committee (PIAPAC) and executive liaison to the PIA Professional Liability Insurance Company (PIAPRO).

Tags:  Insurance Content  John G. Lee  Weekly Industry News 

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PIA National Installs New Officers

Posted By PIA Western Alliance, Tuesday, September 30, 2014

 The new national officers of the National Association of Professional Insurance Agents (PIA National) were installed during the group's September 21, 2014, board of directors meeting in San Antonio, Texas.