MarshBerry’s Alliance with the PIA Western Alliance

Last week the PIA Western Alliance announced an important collaboration with the MarshBerry company, FirstChoice. It is a huge benefit to the members of the 10 states in the PIA Western Alliance.

PIA Western Alliance Executive Vice President Kim Legato said the agreement gives the association’s members access to MarshBerry’s industry expertise and extensive resources.

“MarshBerry’s FirstChoice program pays the highest carrier commissions available and as long as your agency remains a member in good standing with the Western Alliance, you can participate in lucrative FirstChoice profit sharing benefits,” Legato told Weekly Industry News. “The FirstChoice program is $500 per month and includes all of MarshBerry’s extensive services. The enhanced profit sharing revenue, bonuses and overrides will easily pay for the FirstChoice monthly fee.”

Using Marshberry’s FirstChoice program will add additional profits to your agency and increase its value.

The bottom-line?

“This is an incredible benefit to members of Western Alliance,” Kim Legato told Weekly Industry News. “If you’re reading this, and you’re not a member, now would be a good time to check out this benefit, and other benefits, that come from membership in the PIA Western Alliance.”

These are just some of the benefits of the partnership:

  • You own your book of business 100%
  • As a PIA Western Alliance member you receive 100% of commission directly from the carrier
  • The profit share is paid from $1 of aggregated premium
  • There are additional bonus incentives and overrides
  • And there are no additional start up fees — just pay the monthly FirstChoice fee and your membership with Western Alliance is included
  • The member portal houses information on premium, bonuses, carrier information, and operational resources
  • FirstChoice has a dedicated Risk Manager to assist you with carrier relationships, strategic carrier planning and industry information
  • FirstChoice also has a risk placement team for admitted small and middle market commercial along with limited high value home
  • Carrier training and education support is also offered
  • FirstChoice also offers technology consultation to assess systems, website, social media, advice on data bench marking to show you how your agency stacks up
  • Resource support includes check lists, human resources, and agency management information
  • And there is an annual “In Motion” member meeting

As you can see, this is more than just a market access partnership.

“The PIA Western Alliance seeks to enhance the building blocks necessary for our members by providing products, services and partnerships to stay competitive,” Legato said. “This partnership aligns perfectly with our mission to empower our members with the tools and knowledge they need to succeed in a competitive market.”

About PIA Western Alliance

The Professional Insurance Agents Western Alliance is a membership organization promoting and enhancing the success of independent agencies seeking to grow, learn and be heard within the industry.


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