One for the Books — Insureds Think Car Color Impacts Insurance Rates

A year or so ago, InsuranceQuotes.com conducted an interested survey of drivers. It found that 44% of the 1,000 Americans it talked to think driving a car that is bright red will impact the insurance rate for that vehicle. A bright red car — they believe — is more expensive to insure.

By the way, younger drivers age 18 to 29 were the people that most commonly believed the urban legend.

The survey last August totally agrees with a poll of 2,000 drivers done recently by Insure.com. Of the drivers the company talked to, 46% thought red cars are more expensive to insure because they get pulled over more by police and — as a result — those drivers get more tickets.

A little over half — 52% — thinking believing the myth are women.

As we know — and as InsuranceQuotes.com said — that’s total nonsense. “The idea that a car’s color can affect your insurance rates isn’t always accurate,” InsuranceQuotes.com said in a statement that went along with its survey. “A red car will not be more expensive to insure, despite this being a common belief amongst consumers. For the most part, a red car will not be more expensive to insure than any other color you choose.”

Where the color of a vehicle comes in — says InsuranceQuotes.com — is in the purchase of a vehicle. “Though car color usually will not have an impact on your car insurance rates, white, black, blue, and red cars are usually more expensive to purchase across the board as they are very popular colors,” InsuranceQuotes.com said. “Popular car colors may be more expensive as the demand for them is higher.”

The only place color might matter is if you get a custom paint job. Then — as we know — and only then will the color of a vehicle impact the price of an insurance policy.

All this led InsuranceQuotes.com to take a little side trip with its survey. The company wanted to know what colors people prefer. Here’s what the 1,000 people the company talked to last August said:

• *19.5% like black vehicles
• *Silver is second at 18.5%
• *What came in third with 16.2%
• *Blue is 12.5%

And red? It was fifth with just 8.5% of those surveyed liking the color. At this point, you have to wonder if the urban myth has something to do with that.

Source link: Insurance Business America — https://bit.ly/3PiICDK