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As most of you know, we are love our social media. We are constantly on this site or that and access these sites from our phones and from work and home computers.
Hennessey digital did an extensive study on the matter and says we don’t just “love” our favorite social media sources, we are just plain obsessed with them.
As it stands now, North Carolina is the most social media obsessed state in the United States. Tennessee is second, Maine is third and New Hampshire is fourth.
Three PIA Western Alliance states — New Mexico, Washington and Oregon — are in the top 10. Hawaii is the least obsessed followed by the PIA Western Alliance state of Alaska.
Louisiana is the third.
Faceboook is on top in terms of popularity. The social media site has more than 151 million searches a month. Instagram ranks second with 30.4 million searches. Twitter gets 16.6 million hits a month and is in 3rd place.
TikTok is fourth with 7.48 million searches.
A Hennessey Digital spokesperson said Snapchat is the least popular out of the platforms studied. On average it only gets 1.83 million searches a month.
“It’s interesting to see a variety of states from all four corners of the US in the top ten for social media obsession,” the spokesperson said. “It’s also fascinating to see how popular Facebook remains nearly 20 years after it was founded, despite challenges from the likes of Snapchat and TikTok. The Meta social media platform is so popular that in many states it receives 10 times the searches of the next most popular social media site.”
Three PIA Western Alliance states — New Mexico, Washington and Oregon — are in the top-10 most obsessed states.
1. North Carolina Population: 10.38 million Average social media serves per month: 9,011,600 Searches per 1,000 people: 867.87
2. Tennessee Population: 6.77 million Average social media searches per month: 5,848,600 Searches per 1,000 people: 863.90
3. Maine Population: 1.34 million Average social media searches per month: 1,146,600 Searches per 1,000 people: 856.69
4. New Hampshire Population: 1.35 million Average social media searches per month: 1.15 million Searches per 1,000 people: 847.80
5. New Mexico Population: 2.1 million Average social media searches per month: 1,760,000 Searches per 1,000 people: 839.82
6. Vermont Population: 626,299 Average social media searches per month: 515,900 Searches per 1,000 people: 823.73
7. Washington Population: 7.614 million Average social media searches per month: 6,102,100 Searches per 1,000 people: 801.34
8. Wisconsin Population: 5.81 million Average social media searches per month: 4,652,800 Searches per 1,000 people: 800.33
9. Iowa Population: 3.15 million Average social media searches per month: 2,517,400 Searches per 1,000 people: 797.62
10. Oregon Population: 4.19 million Average social media searches per month: 3,336,700 Searches per 1,000 people: 796.21
The rest of the PIA Western Alliance states sit in the middle of the pack and below:
25. Montana Population:1.06 million Average social media searches per month: 766,200 Searches per 1,000 people: 721.26
29. Arizona Population: 7.17 million Average social media searches per month: 5,125,100 Searches per 1,000 people: 714.64
35. California Population: 39.55 million Average social media searches per month: 27,417,000 Searches per 1,000 people: 693.10
37. Idaho Population: 1.75 million Average social media searches per month: 1,194,100 Searches per 1,000 people: 680.71
47. Nevada Population: 3.03 million Average social media searches per month: 1,825,600 Searches per 1,000 people: 601.64
49. Alaska Population: 737,438 Average social media searches per month: 431,800 Searches per 1,000 people: 585.54
Source: Hennessy.com |
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The Professional Insurance Agents Western Alliance is a membership organization promoting and enhancing the success of independent agencies seeking to grow, learn and be heard within the industry.
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