Super Bowl Commercials & Insurance

There will be at least one insurance commercial in this coming Sunday’s Super Bowl game. It’s a State Farm commercial featuring Arnold Schwarzenegger spoofing super hero movie trailers.

He’s Agent State Farm.

We have no idea how often the commercial will run but we do know it costs advertisers $7 million for a 30-second commercial.

By the way, this year’s load of commercials will be heavy on more “normal” advertising. Paul Hardart of New York University’s Stern School of Business said you won’t see a lot of the techno advertising and crypto stuff that we saw last year.

“Given the current global uncertainties, including geopolitical conflicts and a polarized political climate, it appears that advertisers are leaning toward feel-good advertisements that are more focused on fun, humor and entertainment — aligning with the Super Bowl’s uplifting spirit,” Hardart said.

While you’ll likely see a lot of Taylor Swift during the game, she’s not one of the many celebrities huckstering products. Keith Cartwright of the marketing agency, Cartwright said that’s reserved for people like Ben Affleck, Jennifer Lopez, Steve Martin, John Travolta and others.

“Star power is pretty important. It is the one time when big, big, big-name celebrities will pick up the phone. They love a good Super Bowl ad,” Cartwright said.

By the way, Bud Light is going to give it another shot and try to reclaim some lost territory after it ran a controversial transgender ad last year. It caused a huge backlash and a 10.5% drop in revenue in the second quarter of 2023.

Source link: Business Insurance —

Source link: CBS News —

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