The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Insurers are cutting their marketing budgets. That’s the conclusion of S&P Global Market Intelligence after the company examined the marketing budgets of the four largest personal lines insurers. GEICO State Farm, Progressive and Allstate are the four discussed in the report. They have the highest premium income.

So you won’t be seeing as much of Progressive’s Flo, the GEICO Gecko, Allstate’s Mayhem Man or basketball legend, Chris Paul and the new Jake of State Farm. 

Rising claims costs from private passenger autos and natural disasters, and the high cost of doing business are the reasons for those cuts.

GEICO leads the pack with the biggest cut year-over-year. The Berkshire Hathaway company cut marketing spending by 38%. The money in that 38% is a huge number. In 2022, GEICO spent $1.28 billion on advertising.

Berkshire Hathaway’s underwriting saw an after-tax-loss of $90 million. Compare that to profits of $728 million in 2021 and $657 million in 2022.

GEICO’s 38% cut totals $800 million.

The cuts moved Progressive into the top insurance marketing spender. Progressive spent $1.73 billion. The drop is 7.6% and isn’t close to GEICO’s 38%. However, it is an impressive cut. In 2021, Progressive spent $1.87 billion on advertising.

The company’s CEO, Susan Griffith said the $1.73 billion number is not set in stone. Progressive will continue to monitor marketing results and could make more adjustments as the year progresses.

Allstate’s advertising budget dropped in 2022 to $950 million. That’s down 26.9% from 2021.

State Farm spent $1.01 billion on advertising in 2022. That’s a small drop from 2021’s $1.07 billion. It is — however — way down from the company’s five-year peak of $1.21 billion in 2019.

Source link: Insurance Business America —

Source link: Business Insurance —