The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The California Department of Insurance (CDI) has said yes to Allstate’s request for a 4% homeowners insurance rate hike. That’s maybe too late since a couple of weeks ago the insurer announced it will no longer be writing homeowners policies in the Golden State.

The CDI is also looking at another Allstate proposed rate increase of 40%.

That request drew the attention — and the ire — of California’s Consumer Watchdog. Spokesman, Harvey Rosenfield said it’s currently reviewing Allstate’s request that it says will cost California homeowners an additional $196 million a year.

Rosenfield’s group also is being highly critical of the 4%. He and Consumer Watchdog say Allstate misled the CDI over its decision to no longer write homeowners policies in California.

Thus, Consumer Watchdog wants Allstate to prove to the CDI that it is entitled to that increase. Besides — Rosenfield added — Allstate says it’s leaving the California homeowners market so why the need for a rate increase?

“By not requiring Allstate to show the impact of its withdrawal on rates, the commissioner is approving a rate increase that has not been justified, a violation of California law,” Rosenfield said.

CDI’s Gabriel Sanchez said Rosenfield’s assertions are not factual, nor are they based on any California laws.

“Allstate’s action in November 2022 was reported in industry trade publications at the time, and California law does not require prior approval when a company pauses new policies,” Sanchez noted. “Our department’s rate regulation experts carefully review all insurance company rate filings to protect Californians from unjustifiably high rates.”

As for Allstate, it says it applied for the 4% rate jump in April. That’s way ahead of the decision to stop selling homeowners in California. The company also criticized California’s Proposition 103 — which was authored by Rosenfield and made law in 1988 — for making it very, very hard for an insurer to change or adjust rates.

Proposition 103 requires companies to get approval from the California Department of Insurance before it can raise rates.

Source link: Insurance Business America —

California Homeowners Insurance Crisis — More to the Problem than State Farm

A week ago, Weekly Industry News reported that State Farm will no longer be writing homeowners insurance policies in California. At that time, and knowing more would follow, we asked — rhetorically — who would be next. The next is Allstate. The company “officially” announced it will no longer be writing homeowners policies in California. …

California Homeowners Insurance Crisis — More to the Problem than State Farm Read More »