The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Consumers and insurers have been concerned about increasing insurance rates for the last few years. Congress is now concerned and a week ago the House Financial Services Committee’s Subcommittee on Housing and Insurance held a hearing on insurance rates. It was titled the Factors Influencing the High Cost of Insurance for Consumers.

Is it too little, too late? Time will tell. Besides, Congress and the federal government have very little control over insurance rates. As most of you know, and as most members of Congress don’t know, and most individuals don’t know, Congress doesn’t regulate insurance rates.

That is done at the state level via the McCarran-Ferguson Act of 1945.

Robert Gordon is the senior vice president, policy, research and international for the American Property Casualty Insurance Association (APCIA). He testified and tried to explain to the members of the subcommittee how insurance works.

Gordon told the subcommittee that the cost of catastrophes and individual incidents and other exposures is rising faster than insurance companies can raise their rates, and that insurance regulators in the individual states are not allowing the necessary increases.

He noted that some strong leadership is needed going forward if the insurance industry is to overcome the losses it has faced in the last few years and Gordon pointed out that in the first eight months of 2023, the U.S. has experienced over $24 billion in weather-related losses.

That’s a record. Yet, regulators at the state level are not allowing insurers to keep up.

“The number one driver of property losses has been the accumulation of asset values in high-climate-risk regions as more people are moving into buildings in areas with high hurricane and wildfire risk that have become more expensive to rebuild,” Gordon told the subcommittee. “Losses are also being driven by economic inflation, climate change, and legal system abuse.”

All of this — inflation, climate change and legal system abuse — needs to be addressed and quickly.

“Insurance availability can be best improved by allowing competitive private markets to actuarially price risk according to expected costs, while reducing government rate suppression and policy form constraints,” Gordon added.

He told the subcommittee that insurers are supporting programs that assist the battle with climate change. Insurers have worked hard on wildfire mitigation programs and have supported the administration’s Wildland Fire Mitigation and Management Commission.

Insurers — Gordon said — have also worked to improve vehicle and highway safety standards.

“Insurers’ core business is protecting people and helping them recover from catastrophic losses to their homes, cars, and businesses. Insurers remain committed to our policyholders and American consumers,” he concluded. “But insurance markets are facing very strong challenges that will require strong leadership to overcome.”

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