The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Insurify says the first six months of 2023 were incredibly hard on personal auto insurance prices. They rose an average of 17% across the U.S. Insurify says it will get worse before it gets better and predicts they’re going to rise at least another 4% before the end of the year.

The insurance price comparing website’s spokeswoman, Allie Feakins said the national average per year now stands at $1,668. She says inflation, high and still growing repair costs, unfriendly regulations and staggering losses faced by insurance companies is behind the stunning rate hikes.

“Vehicle repair and maintenance costs have outpaced inflation and show no signs of slowing, leading insurers to increase auto insurance prices to keep up with the cost of higher claim payouts,” Feakins said. “Given the lag between regulator approvals and actual rate increases, consumers can expect rates to increase over the next 12 to 18 months.”

This isn’t new news for consumers who’ve borne the brunt of the hikes. Prices have risen so drastically that 51% of policyholders say aren’t seeking full-coverage anymore.

Betsy Stella is Insurify’s vice president of carrier management and operations. She said full-coverage policies cost about 62% more than minimum liability so with price hikes as sky high as they’ve been, liability-only coverage rose by 86%.

“The frequency and severity of natural disasters have led to some geographical areas experiencing different types of weather events from what they’ve seen before,” Stella said. “More vehicles are being caught and destroyed in fires and floods, and ice is sticking around longer, increasing the likelihood of collisions. This has led to auto insurers paying a higher number of — and a higher price for — customer claims.”

Two of the states seeing the largest price increases in the full-coverage insurance market are the PIA Western Alliance states of New Mexico and Nevada who rank numbers one and two.

1. New Mexico — up 38%

2. Nevada — rose 36%

The others:

3. New Jersey — 34%

4. Michigan — 31%

5. Indiana — 28%

6. Maine — 28%

7. Pennsylvania — 26%

8. Florida — 25%

9. Texas — 25%

10. Nebraska — 23%

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