The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

In one of many efforts to get State Farm to stay in California and write homeowners insurance policies, California Insurance Commissioner Ricardo Lara has approved State Farm’s discount reduction plan to homes meeting the state’s Safer from Wildfire regulations.

His approval has already met with the disapproval from Consumer Watchdog.

The discount program will begin on September 1st and State Farm will offer a 6.3% discount to those homes. As it stands now — and until September 1st — State Farm gives a 7% discount to homes meeting California’s Safer from Wildfire regulations.

Consumer Watchdog disapproves of Lara’s decision and filed a petition to get homeowners even larger discounts for meeting the regulations from Safer from Wildfire. Lara denied that petition.

State Farm says it will give homeowners an additional 2% to 3.8% discount if they get a certificate of safety from the Insurance Institute for Business and Home Safety. However, to get that certificate, a homeowner has to pay a $125 fee for the inspection.

Consumer Watchdog’s attorney, Ryan Mellino said that pretty much wipes out the first year’s benefit from the discount.

“The commissioner’s failure to ensure that consumers are given the information necessary to understand their wildfire risk and sufficient incentives to mitigate their properties is disappointing,” Mellino said. “Discounts this small don’t incentivize mitigation and won’t make our state safer from wildfires.”

Another concern from Consumer Watchdog is Lara’s decision to not require State Farm to explain in writing what their wildfire risk classification is and the reasons behind that classification.

By the way, these are some of the Safer from Wildfire regulations:

  • Homeowners must have a Class-A fire rated roof.
  • There must be a five-foot ember resistant zone, including fencing.
  • Ember- and fire-resistant vents are required.
  • The home must be non-combustible from the ground to six inches.
  • Eaves must be enclosed, and windows upgraded.
  • Vegetation, weeds, and other debris must be cleared from underneath decks.
  • Combustible sheds and other outbuildings must be removed or be 30 or more feet from the home.

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