The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

California’s insurer of last resort, the FAIR Plan, now insures 370,000 homeowners. That’s more than double the 50,000 homes it covered five years ago. FAIR Plan President Victoria Roach says the number of homes covered could hit 500,000 by sometime next year.

That’s a huge problem because the value of the 370,000 homes is $311 billion and growing. Six years ago the value of the 50,000 homes was $50 billion.

The FAIR Plan problems began when State Farm, Allstate and several other large insurers pulled out of California’s homeowners market. Right now the FAIR Plan has a surplus of about $200 million.

“We don’t have a lot of money sitting around,” she said. “Our rates are not adequate. If we have a major event, we’re going to look to the voluntary market — which is already in a precarious situation — to cover our losses.”

Roach made her comments at a California Assembly hearing on wildfires. Her comments shook one member — Assemblyman Jim Wood — to the core.

“We’re one bad fire season away from complete insolvency — it feels like a big gamble,” he said. “If this were on Wall Street, I’m not sure you’d be able to get away with this.”

Roach told the hearing that a big part of the problem is California regulations not allowing the FAIR Plan to raise rates. Reinsurance costs cannot be figured into rate costs.

California Insurance Commissioner Ricardo Lara is hoping his final push to get his Sustainable Insurance Strategy done will take away some of the pressure the FAIR Plan is under. Lara’s plan, the Sustainable Insurance Strategy, is aimed at bringing the major insurers back into California’s homeowners market.

“It’s clear that we can no longer look solely to the past to help guide us to the future,” Lara said.

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