The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

With major insurance companies — State Farm, Allstate, Farmers, etc. — leaving the homeowners market in California, some members  of the California Legislature had plans in the just ended session to help solve the crisis.

Lots of talk. No action on a bill that will lead to a resolution.

Insurance groups like the American Property Casualty Insurance Association (APCIA) were disappointed. Consumer groups considered anything being planned as a sellout to big business insurers and feared any solution would lead to extremely higher rates for consumers.

Denni Ritter of the APCIA put things in perspective.

“California’s decades-old regulatory system is outdated and in need of modernization to handle the increasing catastrophic losses resulting from inflation, climate change, and extreme weather,” Ritter said and noted that the state needs a “more efficient regulatory approval process to ensure there are enough resources in the system to cover consumer claims.”

One of the problems is voter passed Proposition 103 that rolled back rates 20 years ago and gave more rate increasing power to the office of the insurance commissioner. And the current commissioner, Ricardo Lara has been slow to respond to rate raising requests by insurers which helped lead to the mass exodus by insurance companies.

Republicans in California’s Senate sent a letter to Lara want him to get moving — and quickly.

“Everyone knows the hard truths of what has to happen: there need to be rate adjustments; reinsurance and prospective catastrophic modeling need to be authorized; the rate review process needs to be accelerated; insurance discounts for home-hardening must be authorized; we need to modernize the insurance market. You can begin this process yourself, now,” the letter said.

Lara recently noted that he is moving and does have a plan.

“We also are moving forward with a package of regulatory solutions that will streamline the rate review process, opening it equitably to public input — not just the entrenched interests that have benefited materially from the status quo,” he said.

That’s a statement that, no doubt, worries insurance companies who are battling how to insure homes and businesses in a wildfire-prone state and very high construction costs.

And with that said, the commissioner added, “We will continue moving forward. Together, we can create a sustainable and resilient insurance market to protect Californians, our communities, and our environment.”

Source link: Insurance Business America —

Source link: Insurance Business America —