The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

California Governor Gavin Newsom has put an insurance trailer bill into his proposed budget. For those not knowing, a trailer bill makes statutory changes needed for budget implementation if a majority in both of the Legislatures houses approve.

As you know, California’s homeowners insurance market is in free fall. The governor has hinted that Insurance Commissioner Ricardo Lara’s proposed reforms are not moving fast enough and insurers are leaving the state or, if they’re not leaving, they’re suspending taking on new insureds or not renewing policies at their expiration date.

This is pushing more desperate consumers into the state’s insurer of last resort, the FAIR Plan.

Not waiting for the commissioner’s plan to be implemented, the governor’s trailer bill will force the California Department of Insurance to approve or disapprove any proposed insurance rate raise that is below 7% within 60 days.

“We need to stabilize this market,” Newsom said. “We need to send the right signals. We need to move.”

Proposition 103 — passed in the 1980s — requires the Department of Insurance to approve any rate increases. That fact stays in the trailer bill. The governor says the only change is requiring the department to move faster.

Consumer groups — as expected — oppose the bill and Lara’s proposed reforms. Six of them — Consumer Watchdog, Consumer Federation of California, Consumers for Auto Reliability and Safety, Consumer Federation of America, Consumer Protection Policy Center, and The Children’s Advocacy Institute — issued a joint statement stating this isn’t a good for consumers.

Consumer Watchdog says the bill excludes consumer opinions if the proposed rate increase is below 7%. The group says the 60 day rush will force Lara and his department to approve rate changes with limited information. Consumer Watchdog — and the other groups — contend it removes consumer participation in the process.

“Giving insurers the right to raise rates more quickly will only leave Californians paying higher rates, not get more insurance companies back in the market,” the groups said in their letter. “The largest insurance companies in California have received double digit rate hikes recently — 20% for State Farm that took effect in March on top of an additional 6.9% last year, three rate hikes adding up to 37% for Farmers in the last year — and the companies still refuse to write new business.”

Source link: San Francisco Standard —

Source link: Insurance Business America —