The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

California Insurance Commissioner Ricardo Lara has released the first salvo of his Sustainable Insurance Strategy program. This is the first of several packages Lara says he’ll introduce to streamline his department’s rate approval process.

To stem the bleeding from the state’s homeowners and auto insurance crisis, and hopefully get the many insurers who’ve quit writing homeowners insurance in California, Lara wants to modernize the state’s rate increase system for home, auto and business.

At the same time he wants to make sure insurance companies stay within the clear guidelines established by the Department of Insurance.

“Our goal is to safeguard the integrity of the insurance market comprised of consumers, homeowners, and businesses. My proposed regulations represent a crucial step towards fostering a fair, transparent, and efficient rate approval process,” Lara said in his news release. “By updating submission procedures and clarifying requirements for insurance companies, we aim to eliminate confusion, reduce delays, and enhance public participation in the rate-making process. This will help our Department’s experts make sure that no policyholder is paying more than is required.”

Lara said the amendments he’s proposing will address “critical issues” that now exist — via Proposition 103 — when an insurance company submits a rate increase application. The commissioner said the regulations we have now definitely need updating.

“The existing regulations, created in an age of pagers and pay phones, lack clarity and fail to specify the exact materials and information required in a complete rate filing application given the change in times and increased complexity of filings,” Lara’s news release said. “This ambiguity can lead to confusion among insurance companies and delays in the review process, ultimately impacting consumers’ access to fair and appropriate insurance rates and insurers’ level of certainty on their filings and the review process.”

These are what Lara says are the highlights of his proposals.

Clarity in Submission Requirements: Insurance companies will now have clearer instructions about what must be submitted with a complete rate application, with necessary materials and information clearly specified by regulations. This clarity will provide insurance companies with certainty regarding the documentation required for initial rate submissions.

Front-Loading the Delivery of Key Information: The proposed regulation will eliminate lengthy exchanges between the Department and insurers about incomplete applications before the rate review process may actually begin. These amendments will also provide consumer representatives more opportunity to timely review insurer rate applications in order to decide whether to intervene in the rate review process.

Inclusion of Criteria and Guidelines: The proposed amendments mandate what insurers must provide so the Insurance Commissioner may assess whether requested rates are appropriate and not excessive, inadequate, or unfairly discriminatory. This includes any and all criteria, guidelines, systems, manuals, models, and algorithms used to assess risks or modify coverage options, as set forth in California Insurance Code section 1861.05.

The commissioner says these new regulations are crucial for effectively evaluating rate applications. They will let department experts assess the requested changes accurately and as quickly as possible without compromising the effectiveness of the evaluations.

The plan will also give consumer representatives and other regulatory authorities a chance to quickly review those submissions.

“We want to promote efficiency, accountability, and fairness in the property and casualty insurance market,” Lara added. “We look forward to continued public input to help modernize our policies and practices so we can continue to safeguard the integrity of the insurance market.”

Written comments can be submitted until March 26, 2024.

Source link: California Department of Insurance —

California’s Insurance Reforms — Democrats Worried

As most of you know, insurance companies are abandoning the California’s homeowners insurance market in droves. State Farm, Farmers and several others have stopped writing new policies with the intention of being out of the state by the end of 2024. California Insurance Commissioner Ricardo Lara wants to stop the bleeding and is pushing for …

California’s Insurance Reforms — Democrats Worried Read More »

California’s Lara & the State’s Desperately Needed Insurance Reforms

All eyes are on California’s insurance crisis as California Insurance Commissioner Ricardo Lara pushes his newly announced insurance reform package. He has titled the reforms, the Sustainable Insurance Strategy. Last week Lara held the second of what he calls a “catastrophe modeling and insurance workshop.” The meeting was with what he calls a “diverse number …

California’s Lara & the State’s Desperately Needed Insurance Reforms Read More »

California’s Lara Pushes New Insurance Reforms

California Insurance Commissioner Ricardo Lara has finally made a move to improve the rate renewal process for insurers. The goal is to fix a very broken homeowners insurance system in California. Unpredictable wildfires and expensive home repairs, or total losses, and an inability to adjust rates led many insurers to abandon the state completely, or …

California’s Lara Pushes New Insurance Reforms Read More »