The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

California’s Consumer Watchdog commissioned a poll on what voters think about the homeowners insurance reforms proposed by California Insurance Commissioner Ricardo Lara.

The commissioner wants to let insurers set rates based on catastrophe risk models and to consider reinsurance costs. The tradeoff is that insurers will return to wildfire risk zones with 85% of their market share being in those zones.

No one is really sure how that will work but it’s the plan, and a plan vehemently opposed by some consumers groups including Consumer Watchdog who paid for this poll.

Here’s what it found:

  • 62% of Californians disapprove of Lara’s plan
  • 30% approve
  • 8% are either unsure or don’t care

Just 9% of those polled “strongly” approve of the plan.

Though the Consumer Watchdog poll finds the voters polled don’t like Lara’s plan, they strongly acknowledged the need for a solution. Most liked the idea of a mandate similar to one introduced in the last legislative session by California Senator Mike McGuire.

If McGuire’s plan had passed, it would have required insurers to sell homeowners insurance to those in wildfire risk areas if they took pains to fireproof their property. From an insurance perspective, the issue was defining fireproof. That said, the people polled like McGuire’s idea:

  • 77% approve
  • 15% oppose
  • 8% either don’t care or are unsure

Consumer Watchdog President Jamie Court said those responding to the survey also want insurers to be forced to sell homeowners and renters insurance in wildfire areas if they’re allowed to sell auto insurance. Here are those numbers:

  • 55% say they should be forced
  • 30% don’t approve of that kind of force being applied

“The poll shows that Commissioner Lara’s plan goes against the will of the California voters,” Court said. “Voters clearly believe the answer to problems in the home insurance crisis is more regulation, not less.”

Here’s where the poll suffers, and that’s the numbers. Only 600 people were polled between October 26th and October 30th.

Source link: Insurance Business America —