The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

CoreLogic did an analysis of wildfire threats in the U.S.

The five cities that are most threatened by wildfire in the summer of 2024 are in the PIA Western Alliance state of California. Of the top 15 most threatened cities, 10 are in PIA Western Alliance state of California and one is in the PIA Western Alliance state of Oregon.

CoreLogic noted that while the number of wildfires per year is dropping, the intensity — and damages from those fires — is not. Tom Jeffery Ph.D. wrote the report for CoreLogic. He said in the last 30 years, the size of wildfires has tripled.

“While the number of fires per year is in decline, the increasing size and intensity of those fires is creating more property damage than ever before,” he wrote in the report.

From January to April of 2024, a staggering 1.75 million acres have burned in the U.S. Most of that is due to the wildfire in Texas that burned over 1 million acres. As with most wildfires, experts are saying it was caused by a power pole’s failure.

Jeffery’s report says most of the high-risk areas are in states with large housing shortages. So, the fix is usually to build in the wildland-urban interface. If that’s what these cities are forced to do, then more thoughtful planning needs to be done to prevent wildfires.

However, that won’t likely be enough to prevent more serious fires in the future.

“Even when the division between high-risk areas and development is clearly defined, embers blown from burning vegetation onto and into homes can stretch a fire’s threat farther into the urban zone,” Jeffery’s report notes. “Embers are responsible for an estimated 90 percent of home ignitions caused by wildfire. There have been instances of embers igniting residences up to a half mile or more from an actual fire.”

Here are the top-5 at risk cities in the U.S. All five are in the PIA Western Alliance state of California:

1. Los Angeles, California

Properties at risk: 185,763

Value of the at-risk properties: $143.3 billion

2. Riverside, California

Properties at risk: 166,375

Value of the at-risk properties: $86.6 billion

3. San Diego, California

Properties at risk: 123,060

Value of the at-risk properties: $75.6 billion

4. Sacramento, California

Properties at risk: 91,475

Value of the at-risk properties: $53.2 billion

5. San Francisco, California

Properties at risk: 56,985

Value of the at-risk properties: $40.2 billion

Other cities at risk in The PIA Western Alliance states:

6. Oxnard, California

Properties at risk: 39,918

Value of the at-risk properties: $27.4 billion

9. Truckee, California

Properties at risk: 43,674

Value of the at-risk properties: $20.9 billion

11, Santa Rosa, California

Properties at risk: 23,920

Value of the at-risk properties: $15.8 billion

12. Salinas, California

Properties at risk: 18,380

Value of the at-risk properties: $13 billion

13. Redding, California

Properties at risk: 28,271

Value of the at-risk properties: $11.4 billion

14. Bend, Oregon

Properties at risk: 24,755

Value of the at-risk properties: $10.2 billion

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