The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The National Alliance for Insurance Education and Research and the risk management software company, SambaSafety did a study of commercial auto insurers. SambaSafety’s CEO Matt Scheuing said the study found that 78% of them are looking into usage-based (UBI) products.

The reason? The high cost of claims.

“The survey results show that telematics technology has outpaced consumption, and usage falls short of full potential,” Scheuing said. “But telematics offers the opportunity for the insurance industry to break out of the cycle of reacting to the rising cost of claims by raising premiums.”

While the insurers are interested, there are challenges. Spokespeople for the 335 insurers polled said formats that vary among the providers of the technology, terminology is often confusing and event tracking system challenges are — no pun intended — challenges.

However, all that said, 65% said their companies have some level of telematics to offer. Another 38% said they’re in the early stages of that development and 33% say they’ll have something available full time in a year or two.

But 72% offer — or plan to eventually offer — a telematics-based product.

Here’s what agents and brokers are thinking:

  • Over 50% of agents say less than 10% of commercial auto insurers offer some sort of UBI auto customers
  • 15% of brokers said they offer telematics value-added services
  • Agents and brokers said commercial auto customers and personal auto customers want telematics systems they can trust

The National Alliance’s director of academic content, Paul Martin says the last comment from the bullet points is telling. It is obvious this is something businesses and consumers are wanting.

“In this dynamic era, where data steers our choices, it’s crucial for the insurance industry to remain informed, proactive and tactical,” he said. “The report not only captures current industry sentiments but also provides a roadmap for the future; it encapsulates the evolving storyline of insurance, fueled by data, insights and modern technology.”

And Scheuing said the potential for such systems is the sky is the limit.

  • Just 27% of business using commercial auto insurance have telematics or connected car teams
  • Just 6.25% have the infrastructure to handle the large volume of data generated by telematics

“Telematics enables an alternative approach,” Scheuing said. “It provides a way to focus on granular risk by offering unparalleled visibility and objectivity, leading to fair and precise assessment of mobility risk — and to profitability.”

Source link: Insurance Journal —