The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Willis Towers Watson released a report last week stating that commercial insurance premium rates have started to stabilize for most industries and coverage areas in North America.

The report is titled, Marketplace Realities and it found lots of capacity in most lines. That — WTW says — will lead to more competition and rate stabilization.

“Outside of excess casualty and terrorism, it has become a buyers’ market where clients are driving program improvements through coverage terms, program structure and price,” the report said.

  • Catastrophe-exposed property is down 5% to up 10%
  • Non-catastrophe-exposed property is seeing rates down 5% to up just 5%
  • In the domestic casualty markets rates rose from 2% to 8%
  • Umbrella insurance will see rates go up from 8% to 15%
  • High-hazard excess casualty saw rates go up 10% or more
  • Low-hazard excess is up 2% to 7%
  • Work comp will drop 5% to up 2%
  • Auto is forecast to rise 4% to 10%
  • D&O & private, not-for-profit insurance will go from flat to down 10%

Political risk is the one line taking a huge hit. Those risks are rising 10% to 40%

The terrorism and political violence, and sabotage lines in non-volatile areas will go from flat to up 10%. Areas where violence is being seen at times will see rates be flat to up 15%. Areas where violence is common will be up15% to 30%.

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