The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Insurance rates — especially homeowners and auto — are climbing higher and higher. For homeowners, insurers face high rebuilding and repair costs. Auto has the same problem. Repairs and parts costs are skyrocketing.

The Insurance Research Council (IRC) did a survey of home and auto insurance policyholders to find out what they think of the growing increases. IRC President Dan Porfilio says though over half of the consumers they contacted said it’s a challenge to pay the rate increases, they think insurers are being fair.

That’s a big surprise.

“Given how inflation and other factors have driven up the cost of auto and homeowners insurance in recent years, the Insurance Research Council was not surprised to learn that paying for these essential coverages has been a financial burden for a sizable number of Americans,” Porfilio said. “Yet at the same time, consumers expressed widespread support in our survey for the fairness of the rating factors used by insurance carriers to price their auto and homeowners policies.”

Here are some details:

  • 85% of personal auto policyholders think it’s fair to consider traffic violations when setting rates
  • 76% think a review of claims history is fair when setting rates
  • 75% say it’s fair to use telematics data to set rates

Those are the positives. The negatives could be used by opponents of credit scoring as proof it should be banned.

  • 45% said education levels should not be considered when setting rates
  • 42% feel the same about gender
  • 41% say whether you’re married or not should be off the table

Those three factors, of the 14 used in the survey, are the only factors that didn’t get support from the majority of those surveyed.

When it comes to homeowners rate increases, all 19 factors were said to be fair. And the report notes that they’re fair by “sizable majorities.”

  • 80% said its fair for insurers to consider safety systems like smoke detectors
  • That same 80% said it’s fair to consider the overall condition of a home when setting rates
  • That same 80% also said it’s fair to consider the size of the home
  • Just 40% — though — said using rating variables to consider connected devices like security systems, is unfair
  • 38% said it is unfair to consider the conditions of surrounding buildings when setting rates

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