The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The business insurer, Embroker just completed its annual cyber risk index. The results spell trouble for small businesses. The Embroker 2023 Cyber Risk Index found a high percentage of small businesses do not believe they are targets for cyberattacks.

The index found 48% do not believe they will face a data breach or a ransomware attack. At the same time, 79% of the small businesses surveyed admitted to experiencing a cyber attack. That’s up from 67% in 2022.

That statement makes more sense when you break the numbers down.

  • 40% of companies in the early stages of development think an attack is somewhat or extremely likely
  • 56% of companies with Series A&B funding think an attack is likely
  • 72% believe an attack is very likely

A different study done by Accenture found close to 45% of cyberattacks were aimed at small and medium-sized businesses. The average cyberattack — depending on the size, scope and type of attack — costs between $826 and $653,587.

Embroker’s study finds the founders of small businesses are growing more educated about all things cyber by the day.

  • 47% said it gave them the necessary services to respond to an attack
  • 43% said it made it easier for them to secure funding to start the business or keep it going in the early stages
  • 39% said it helps comply with federal regulations

Unfortunately, there’s the issue of affordability.

  • 36% say they want cyber insurance but cannot afford it
  • The good news is that’s an 8% difference from the 44% in the 2022 survey
  • 16% still claim it’s not necessary
  • That, too, is down from 32% found in the 2022 survey

Source link: Digital Insurance —