The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

We just changed our clocks back — AGAIN. That ignited the daylight savings time debate but that’s something we’ll leave for another time. However, like setting clocks back means it’s getting darker earlier.

That makes driving more dangerous and it leads us to the dangerous driving part of the headline.

Though many of you still do a great deal of work from your offices or your home offices, there is still quite a bit of driving to be done. So be careful out there.

Personal injury lawyers at Bader Scott looked at five years of data from the National Highway Traffic Safety Administration (NHTSA) on fatal accidents.The study of the years 2017 through 2021, in turn, turned up some information on when it is most dangerous to drive.

It came up with the hour, day and month that are most dangerous. On a national scale, October is the most dangerous with drivers 1.2% more likely to be involved in a fatal crash than any other time of year.

The deadliest day on U.S. highways, roads and streets is Saturday. Drivers are 1.2% more likely to die on Saturday than any other day. Friday through Sunday, the traditional weekend, has a 26% higher fatality rate than the regular work week.

The most dangerous hours to drive are between 6pm and 7pm.

The safest days of the week to drive are Tuesday and Wednesday, and the safest hours to drive are between 4am and 5am.

Here is the deadliest day, time and month for each of the 9 PIA Western Alliance states:


Time: 5pm-6pm

Day: Saturday

Month: July


Time: 8pm-9pm

Day: Saturday

Month: October


Time: 9pm-10pm

Day: Saturday

Month: November


Time: 4pm-5pm

Day: Saturday

Month: August


Time: 2pm-3pm

Day: Saturday

Month: July


Time: 5pm-6pm

Day: Saturday

Month: September

New Mexico

Time: 6pm-7pm

Day: Saturday

Month: September


Time: 5pm-6pm

Day: Saturday

Month: July


Time: 4pm-5pm, 7pm-8pm

Day: Friday

Month: July

Source: Journo Research