The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

COVID changed the shape of businesses. It led first to total work at home, or remote locations, and following the pandemic came a strong push by employees for hybrid work. A few days at home, a few days at the office.

That has led to record levels of empty offices in U.S. cities and towns.

Office vacancy is now at record highs. Moody’s Analytics said in 2023’s fourth quarter, office vacancy was 19.6%. The previous record high was during 1991’s savings and loan crisis when vacancies hit 19.3%.

The 19.6% is up from 19.2% in the third quarter and 18.7% of the fourth quarter of 2022.

It has led to a suggestion from USI Insurance Services that the owners of these empty buildings take a hard look at their insurance policies. Vacancies — said Jeff Buyze of USI — can have a big affect on coverage.

He said with most policies “there’s a vacancy clause that specifies if, how and when coverage would be restricted if a property is vacant,” Mr. Buyze said. “After 60 days, restrictions typically start coming into play for certain perils. For theft, water damage, malicious mischief, vandalism.”

Exclusions start to apply after that.

Rick Miller of Aon PLC said unoccupied buildings have become an insurance concern because of questions about how well managed they are, and whether the owners of those buildings are doing to work to make sure they are properly maintained.

“Does the building owner have the resources to continue to do everything right, to keep security up, to keep the sprinklers on, to keep the heat going?” Miller said. “It’s not to say it’s an automatic. It’s not to say a vacant building isn’t properly taken care of, but it increases the potential for that increased hazard or that unforeseen component of a loss happening.”

Buyze said another big concern is security.

“We’ve had that happen where carriers want to see a watch service, whether it’s a nightly watch service or 24/7, hiring a third-party security firm to look after the location while it’s vacant,” he said.

Pathpoint’s Ralph Blust took a different look at the problem. He said demand for coverage for vacant buildings is rising and many admitted insurers aren’t willing to provide much coverage for a building with less than 50% occupancy.

“It’s not just 100% vacant, it’s also where the majority of the structure is vacant and you have limited occupancy. Those are higher risk,” he said.

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