The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The National Flood Insurance Program (NFIP) is administered by the Federal Emergency Management Agency (FEMA). The implementation of Risk Rating 2.0 is attempting to put the NFIP on equal footing. It has been losing billions the last couple of decades.

Risk Rating 2.0 is supposed to make the properties insured by the NFIP actuarily sound. It’s very controversial, and — truthfully — it is not working very well.

That’s opened the door for private insurers to pick up new business. That market has grown 24% between 2016 and 2022. The Insurance Information Institute — AKA the Triple I — says during that time period, the private market’s 77 insurers saw business grow to $4.09 billion from $3.29 billion.

As of the end of 2022, those insurers accounted for 32.1% of all flood insurance business.

“It is reasonable to expect that, as the cost of participating in the government-run flood insurance program rises for some, private insurers will recognize the market opportunity and respond by applying cutting-edge data and analytics capabilities, more refined pricing techniques, and new products, such as parametric insurance, to seize those opportunities,” the Triple I said.

The Triple I says the benefits of increasing competition between the NFIP and the private insurers could end up lowering flood insurance costs for those needing flood insurance.

That said, more education is needed to educate homeowners and businesses about flood insurance. A survey by the Triple I and Munich Re found 64% of homeowners and renters thinking their property is not at risk for flooding.

Another 14% aren’t sure one way or the other.

“Public education and awareness building around flood risk are essential to advance the goal of reducing flood risk, as is collective action among stakeholder groups — from banks and insurers to community leaders, real estate professionals, and policymakers,” the Triple I concluded. “Reducing the threat of costly flood claims will ensure that affordable insurance protection is available to all who need it.”

Source link: Insurance Business America —