The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Ten states and several municipalities, parishes, levee districts and others are challenging the rate increases of the National Flood Insurance Program’s (NFIP) Risk Rating 2.0. They have filed a lawsuit now being heard by U.S. District Judge Darrel James Papillion.

Two of the states — Idaho and Montana — are PIA Western Alliance states.

The others are Louisiana, Florida, Kentucky, Mississippi, North Dakota, South Carolina, Texas and Virginia. The states contend the rate increases are too high for a lot of homeowners to bear and fear it could lead for foreclosures and to a disrupted homeowners market.

The judge ruled last week that the suit can move forward, however, only the 10 states and Louisiana’s St. Tammany, Livingston and Washington parishes will be a part of the suit.

Papillion also — to the disappointment of the plaintiffs — said he will not intervene and the rate increases can go on as planned until the suit is settled. “Any interest the public has in the need for federal agencies to follow the law is outweighed by the public’s interest in the stability of the administration of the National Flood Insurance Program,” the judge said in his ruling,

He also noted the importance of the tens of millions of dollars the NFIP put out to put the new system in place.

The Federal Emergency Management Agency (FEMA) oversees the NFIP. It offered no comment on the judge’s decision but has noted several times in the past that the rate increases are critical and are needed to reflect the actual flood risk of each property.

Risk Rating 2.0 — FEMA contends — will eventually put the NFIP on solid financial footing. As it stands now the NFIP’s debt is $20.525 billion.

Louisiana Attorney General Liz Murrill originally argued the case before the judge. She expressed disappointment.

“We are disappointed in the ruling, which elevated the government’s admittedly flawed program over people who are facing the loss of their homes and their communities at the hands of FEMA,” she said. “As we move through the next phases of litigation, we’re hopeful the courts will recognize FEMA’s unlawful behavior and hold it accountable.”

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