The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

California isn’t the only state where consumers are struggling with homeowners insurance. The insurance price quoting company, Policygenius found from May of 2022 to May of 2023, homeowners insurance prices rose an average 21%.

In the same study, Policygenius said 94% of the 17,401 homeowners from the 44 states studied saw rate increases when it came time to renew their policy. Rates rose by more than 20% in 26 of those states.

To contrast the urgency of the situation, no state saw increases above 19% from May of 2021 to May of 2022.

The lowest raises were on the East coast with Vermont seeing the smallest jump at 10%. Other states below 14% are the PIA Western Alliance States of California and Nevada and New York, Maine and New Hampshire.

California comes with an asterisk. Proposition 103 does not allow insurers to raise their rates all that high without approval from the California Department of Insurance and the state’s insurance commissioner.

As you know, that commissioner is reluctant to raise them which has led to an insurance crisis where several providers have stopped writing homeowners insurance in the Golden State.

Also, as most of you know, California Insurance Commissioner Ricardo Lara is now trying to correct that problem and allow insurers to raise their rates.

Home insurance costs started seriously growing in 2021 with a jump — on average — of 35%. From 2021 to 2022, Florida saw homeowners insurance prices rise 68% on average.

The PIA Western Alliance states of New Mexico and Idaho saw rises hitting 45% as did Texas and Colorado.

Those with 16% or below include the PIA Western Alliance state of Nevada, Wisconsin, Massachusetts and New Hampshire.

Consumers wanting auto insurance aren’t getting much of a break either. Premiums are growing so fast and so high that a lot of people are bagging their insurance policies and are driving without insurance.

J.D. Power tracks these things and says in the second quarter of 2023, a frightening 5.7% of households reported having at least one vehicle on the road without insurance.

That’s up from 5.2% in 2022.

The PIA Western Alliance state of Oregon saw a 47% increase in people driving without auto insurance. South Dakota saw a 108% increase. The good news for Hawaiians is that Hawaii saw a 37% drop.

Record numbers of people are also shopping their auto insurance. J.D. Power said the 12.5% increase of shoppers for the second quarter of 2023 is a record.

The price hikes come because of the high cost of claims. Auto insurers spent 12% more on claims and other costs than all of the income created last year.

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