The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

S&P Global Market Intelligence tracks insurance numbers. With still growing inflation, the negative numbers are steadily increasing. S&P’s latest report said the underwriting red ink hit $7.34 billion in the first quarter of 2023.

It’s the largest increase in 12 years. The combined ratio hit 102.2. This is in contrast to an underwriting profit of $4.28 billion and a combined ratio of 96.1 for the first quarter of 2022.

S&P has data for 88 quarters — or 22 years — and the personal lines incurred loss ratio ratio only topped 74.8% seven times. The first quarter of 2023 is one of them. Three others have been in the past seven quarters.

The largest underwriting loss during a first quarter in those 22 years was $5.63 billion in 2001. That’s a figure not adjusted for inflation.

Even though net premiums rose 9.1% in the first quarter of 2023, S&P says inflation-related problems in private auto and an increase in natural catastrophes is the reason for the negative results.

BTW, the increase was the seventh of more than 8% in the last eight years.

The insurers reporting big losses are State Farm — at close to $2.9 billion — and Allstate’s Erie Insurance Exchange, Nationwide, American Family, State Farm General Insurance, Liberty Mutual, USAA and Farmers.

Source link: Insurance Journal —

Inflation Hit P&C Insurers Hard — Claims Costs Up in 2022

Details produced by the Swiss Re Institute Economic Insights report showed inflation causing claims costs to rise from 5% to 7.5% in 2022. Things aren’t going to be much better in 2023. “In 2023, we expect that inflation should lead to an additional increase of 3.5-6.5%,”the report said. “Inflation may be easing, but claims severity …

Inflation Hit P&C Insurers Hard — Claims Costs Up in 2022 Read More »