The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Customertimes is a digital consultant firm that recently polled 2,000 people to see how the economy, the adoption of technology and the policies set by insurers have affected the insurance industry as a whole.

Pretty dry stuff until up came the question of insurance fraud.

It seems that 20% of those responding said they’ve considered committing insurance fraud. Another 30% said they know someone who has considered insurance fraud.

  • Shockingly, 10% of those surveyed said they actually went through with the fraud
  • Half said they did so out of desperation or for financial gain

A quarter of those committing the fraud didn’t know there were consequences and 35% said they committed the fraud because of being urged to do so by their peers.

Many of those committing the fraud justified their crimes by blaming loopholes and the insurance policies they purchased.

  • 45% say the loopholes in their policies made it easier to commit fraud
  • 20% say insurance policies are unfair and that justifies breaking the rules
  • 66% say companies committing insurance fraud is a more serious problem than what they’ve done as individuals

Of the 2,000 surveyed, a huge percentage think technology and AI are going to improve the ability of insurers to detect fraud.

  • 71% say AI and improvements in data analytics will prevent insurance fraud
  • 66% say they are willing to share more personal data if it will help prevent fraud and lower their insurance rates

Source link: Insurance Journal —

Source link: Claims Journal —