The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The US Bureau of Labor Statistics (BLS) is predicting the insurance industry will lose 400,000 jobs by 2026. That’s a huge number, and a big concern when you consider that’s two years and just over one month away.

Combined with that report is information that the hiring rate in the industry is slowing — considerably. October saw a hiring slowdown and only 1,100 positions were filled. That compares to September’s 3,9000 and July’s 8,300. Most affected in October were personal lines writers.

The numbers don’t worry AM Best analysts. “The recent layoffs would more likely fall into the cyclical, rather than the structural, category,” they said.

Those are the numbers currently. The 400,000 job loss prediction is in the future and is a bit more dire. The reasons The BLS gives vary and start with huge numbers of people retiring and finding someone to replace them is uncertain.

Interpreting the BLS numbers, RSM Consulting says customer preferences are rapidly changing. More people are — inadvisedly — grabbing insurance online rather than from agents and agencies. Then there’s AI and big technology changes.

Regulations are also impacting jobs.

RSM says these issues need to be addressed, and addressed quickly. Disadvantages in competition, problems with day-to-day operations, difficulty retaining customers and other issues will cause income issues and could lead to more draconian regulations.

While RSM talks quickly, the industry has — for the last couple of decades — been moving quickly. Over half of the nation’s insurance providers are actively seeking people with the main focus being data analytical skills. This is designed to propel insurers deeper into the digital age where innovation is supposed to enhance customer experiences.

And since we’re already deep into the digital age, having skilled, and experienced people in those positions is essential to keep companies from experiencing too many fraudulent claims, and risks the company ought not assume.

RSM senior analyst, Marlene Dailey said these are items that can critically impact the company’s reputation and financial performance.

“Data analytics, cybersecurity and digital marketing are skills we expect to be in especially high demand as workforce pressure continues,” she said. “But data-related skills, in particular, will be paramount for various business functions of insurers.”

Source link: Insurance Business America —