The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

In September of last year AM Best gave its first negative outlook for personal lines. The September of 2022 decision was because of issues with auto insurance. This year, AM Best said the homeowners insurance industry is in the same boat. Last week the ratings firm confirmed the negative outlook for both lines.

And the Best report says the negative rating will not change anytime soon.

“A return to underwriting profitability for the segment over the near term appears highly unlikely,” AM Best said and noted that most are well-capitalized but some of that has eroded because of underwriting losses.

AM Best also said that insurers are seriously hampered because of an inability to increase rates. Regulatory agencies in multiple states are a big part of the problem.

“Before the heightened inflationary pressures, carriers were generally able to address rate needs with modest rate increases,” AM Best said in the report. “However, as the magnitude of increases grew in line with trends in the broader economy, companies accelerates both the frequency and the degree of rate filings.”

For auto insurers the negative rating came from high repair costs, medical costs that are skyrocketing, and there are parts and labor shortages. For homeowners, disasters like wildfires, hurricanes, flooding are increasing.

“In some cases, the challenging environment has exposed weaknesses in insurers’ enterprise risk management,” AM Best said.

Source link: Insurance Journal —