The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Though California Insurance Commissioner Ricardo Lara would like his department to handle the much-needed changes, a proposal to speed up insurance rate filings first suggested by California Governor Gavin Newsom has found its way into the Newsom’s proposed budget.

He made the first suggestion that the Legislature needs to act in his budget address in May.

The bill — if passed — will require the California Department of Insurance to respond to a rate increase request within 120 days of the request. If the average is more than 7% the department has to suggest an alternative rate to the insurer within 120 days.

Since insurers — like State Farm, Farmers, etc. — started leaving California’s homeowners proposals have been tossed around in various quarters seeing what can be done to change 1988’s Proposition 103 that requires the approval of the California Department of Insurance before a rate increase can be done.

It is Proposition 103 that many blame for the problems the state is having with insurance pricing and with many insurers leaving the homeowners market.

American Property Casualty Insurance Association (APCIA vice president for state government relations for the APCIA, Denni Ritter said her organization has long pushed for changes in Prop 103 and said the APCIA likes the governor’s proposal.

“Streamlining the rate review process will help increase consumer access to coverage by ensuring rates adequately reflect risk and consumer claims — especially in the wake of rapidly changing conditions,” Ritter said. “Year-long delays in the rate approval process have created a significant market imbalance — forcing more than half of the state’s top 15 insurers to restrict new policies or exit out of the market entirely.”

As always, Consumer Watchdog’s Carmen Balber disagrees with the plan.

“The governor’s plan invites insurance companies to set their own prices and will kill public participation in rate review,” Balber said. “It takes away the Insurance Commissioner’s ability to make insurance companies justify their charges and turns the Department of Insurance into a rubber-stamp for rate increases. It guts the public intervenor process and will cost insurance consumers billions in savings from future public rate challenges. It’s up to the legislature to fix it.”

Source link: Insurance Journal —