The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Personal lines insurers had a tough 2023. In its US Property/Casualty Downgrades Outpace Upgrades in 2023 report, AM Best dropped the credit ratings of 39 personal lines insurers last year. That’s twice the number of downgrades of 2022.

Things didn’t go much better for commercial insurers and one reinsurer. Best dropped the credit ratings of the one reinsurer and 15 commercial insurers.

Add it all together and it totals 55 downgrades for 2023 compared to 30 in 2022.

AM Best industry analyst, Helen Anderson said auto carriers accounted for 24 of the 39 downgrades. Many downgrades were due to operating performance, the business profile and risk management.

“Declines in capitalization and deteriorating operating performance drove the rating downgrades in the personal lines segment,” Anderson said.

The upgrades were fueled by better support from the parent organization for for companies getting melded into higher-rated units.

Here are the totals:

Personal lines

2023 upgrades: 9

2023 downgrades: 39

2022 upgrades: 10

2022 downgrades: 18

2022 to 2023 upgrade change: -1

2022 to 2023 downgrade change: 21

Commercial lines

2023 upgrades: 21

2023 downgrades: 15

2022 upgrades: 26

2022 downgrades: 11

2022 to 2023 upgrade change: -5

2022 to 2023 downgrade change: 4

Source link: Insurance Journal —

Source link: Insurance Business America —