The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Jon Gentile is PIA National’s vice president of government relations. He was recently named the 2023 Top Lobbyist by the National Institute for Lobbying and Ethics (NILE) in the association category.

Gentile’s main focus for PIA National is the U.S. Congress.

“It is a privilege to work on behalf of PIA members on issues that have a real impact on people across the country, from flood insurance to crop insurance and protecting small businesses,” Gentile said. “This award means a great deal to me. I am proud to work in a profession that puts into practice our Constitutional right to petition the government.”

He spent a decade working in federal government relations for a variety of nonprofits and trade associations before joining the PIA in 2014. His issues of interest were business, law enforcement, labor and education.

PIA National Executive Vice President and CEO Mike Becker is proud of Gentile’s award.

“We are pleased that Jon has been recognized by his peers for his many legislative successes representing PIA members,” Becker said. “Jon has been a tireless advocate for our members over many years and this recognition confirms what we’ve always known about him. This distinction spotlights Jon’s dedication, innovation and outstanding work serving our members.”