The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The National Association of Insurance Commissioners (NAIC) said through the first half of 2023, workers’ compensation private carriers had a combined loss ratio of 47%. The NAIC said this is the about the same that we saw in the same time period in 2022.

The net combined ratio for work comp insurers for all of 2022 was 84%. In the same time period, state funds doing workers’ compensation saw a combined ratio of 115%.

According to Bill Donnell, president and CEO of the National Council on Compensation Insurance (NCCI), the positive outcomes are because of a drop in the frequency of claims, the severity of those claims and costs being controlled by tighter fee schedules.

“Despite rising wages leading to higher indemnity payouts, this is balanced by increasing premiums based on wages, contributing to a continued decline in loss costs,” Donnell said.

Here are the top-10 workers’ compensation insurers according to data compiled by the NAIC:

1. Travelers

Direct Premium written: $3.87 billion

Loss ratio: 43.01%

Market share: 6.63%

2. The Hartford

Direct Premium written: $3.77 billion

Loss ratio: 43.82%

Market share: 6.46%

3. AmTrust Financial Services

Direct Premium written: $3.43 billion

Loss ratio: 45.59%

Market share: 5.87%

4. Zurich

Direct Premium written: $2.93 billion

Loss ratio: 36.25%

Market share: 5.03%

5. Chubb

Direct Premium written: $2.38%

Loss ratio: 32.04%

Market share: 4.08%

6. Berkshire Hathaway

Direct Premium written: $2.13 billion

Loss ratio: 50.21%

Market share: 3.64%

7. Liberty Mutual

Direct Premium written: $2.09 billion

Loss ratio: 49.86%

Market share: 3.59%

8. New York State Insurance Fund

Direct Premium written: $1.71 billion

Loss ratio: 64.55%

Market share: 2.93%

9. Blue Cross Blue Shield Blue Care Network of Michigan

Direct Premium written: $1.67 billion

Loss ratio: 48.85%

Market share: 2.86%

10. Old Republic Insurance

Direct Premium written: $1.47 billion

Loss ratio: 46.57%

Market share: 2.52%

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