The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The bureaucrats at the Federal Highway Administration have no sense of humor. They recently published a 1,100 page manual that covers everything you’d ever want to know about how signs and traffic control devices ought to be regulated.

The administration clearly does not like, and wants to ban, ordinary signs and overhead electronic signs that have obscure meanings, pop culture references or — gasp — have anything that is intended to be funny.

Apparently, it’s no laughing matter.

When relaying important information the manual says signs should quote, “be simple, direct, brief, legible and clear.” And this isn’t for just ordinary signs. Some states are using fun sayings and language to impart information on driver safety, weather conditions, crashes or traffic delays.

That could soon be a no-no.

The PIA Western Alliance state of Arizona has more than 300 electronic signs rising above state highways. For the last seven years Arizona’s Department of Transportation has been holding contests to get the funniest and most creative messages onto its signs. Last year they had 3,700 responses.

State Republican Representative David Cook says people love them and he doesn’t understand why the Federal Highway Administration is making such a fuss over them.

“The humor part of it, we kind of like,” he said. “I think in Arizona the majority of us do, if not all of us. Why are you trying to have the federal government come in and tell us what we can do in our own state? Prime example that the federal government is not focusing on what they need to be.”

Some other examples:

Massachusetts trying to convince motorists to signal has signs that say, “Use Yah Blinkah.”

Ohio says, “Visiting in-laws? Slow down, get there late.

Pennsylvania urges partiers on Independence Day to, “Don’t drive Star Spangled Hammered.

Source link: Associated Press —