The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

AM Best is worried about the underwriting performance of property-casualty insurers. The 2022 stats have been released and the personal lines segment suffered the most.

This is especially true of personal auto.

According to the AM Best report titled, 2022 P/C Snapshot: Unprofitable Auto and Property Results Weaken P/C Underwriting Performance, the net underwriting loss hit $25.7 billion in 2022.

David Blades is the associate director of Industry Research and Analytics at AM Best. He said the $25.7 billion figure is huge and a big concern because it follows a $3 billion underwriting loss I 2021.

Here’s more:

  • Personal lines saw a $40 billion underwriting loss
  • Personal auto accounted for 80% of the $40 billion
  • That’s 8-times higher than the 2021 losses
  • Homeowners and farmowners policies also saw a net underwriting loss for the 3rd consecutive year

“P/C claims expenses were magnified by inflationary pressures on the costs of repairing property and automobiles, as well as by lingering supply chain issues,” Blades said. “These factors elevated claims expense figures and challenged insurance companies’ reserving practices, adversely affecting their operational performance.”

Christopher Graham is a senior analyst for AM Best. He said the good news in the report deals with commercial lines. It had positive underwriting results in 2022 and the lines have seen positive outcomes in four of the last five years.

“Social and medical inflation have contributed to higher loss costs,” Graham said. “The number of claims has increased for virtually all casualty lines involving claimant-attorney representation for several years, with juries typically awarding plaintiffs large settlements. As medical technology and treatments advance, medical costs are likely to continue escalating.”

Source link: Insurance Business America —