The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

The Natural Resources Defense Council (NRDC) pays close attention to losses, and payouts for those losses, by the National Flood Insurance Program (NFIP). The NRDC’s latest report, Losing Ground said less than 1% of the book of business of the NFIP end up as severe and repetitive losses.

However, those properties account for more than 10% of the NFIP’s claims. Worse, since 2020, the number of homes in that criteria has jumped 20%.

Here’s how the NFIP defines severe repetitive loss properties (SRLP):

  • Definition A: Four or more separate claim payments for the building and its contents of more than $5,000 each
  • Definition B: Two or more separate claims payments for the building only where the total of those payments is more than the value of the property

Anna Weber is a senior policy analyst at the NRDC. She says there are 32,150 properties in the U.S. meeting definition A. For definition B, the number is 18,829.

“The bottom line is that the flooding risks to communities are increasing faster than officials are dealing with them,” Webster said. “Homeowners desperately need new measures that can help them afford flood insurance, reduce the risk of flooding and give those who want it a real opportunity to move to safer ground.”

The report found that 20% of the SRLP’s are outside of the NFIP and the Federal Emergency Management Agency’s (FEMA) designated flood zones.

Tennessee and Texas are the two states seeing the most repeated flooding in areas the FEMA and NFIP maps say are at lower risk for flooding.

When it comes to flood-prone properties, the hurricane risk states of Florida, Texas and Louisiana are seeing the biggest flood insurance increases by the NFIP. And half of the SRLP payouts are in Texas and Louisiana.

“The dramatic increase in the number of households facing costly and frustrating flood damage should be a wake-up call for lawmakers, FEMA and state and local officials,” Weber said.

That statement comes from statistics in the report showing around 75% of SRLP properties are not getting any kind of assistance to reduce and mitigate flood risks.

Even worse, many of the owners of these homes have canceled, or not renewed, their flood insurance policies.

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