The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Every year the National Institute on Retirement Security (NIRS) issues a report on retirement. The latest report points a long finger at Gen X and says things don’t look so good for them. These are people in their 40s and 50s and they comprise about 20% of the U.S. population.

The NIRS says there is a huge gap in the retirement savings of the best earners in Gen X and those earning the least. Just half participate in an employer-sponsored retirement plan and only 14% are covered by a defined plan.

On average, the top earners have about $250,000 in their retirement accounts at the present time. Those with lower incomes have between $200 and $4,290 saved.

Another concern is where to retire. That’s when cost of living and other factors come into play. According to the American Planning Association, many retirees move to be close to family, living in better places and to reduce what it costs them to house themselves.

Looking at the NIRS figures and information from the American Planning Association, Bankrate just did some number-crunching on retirement and which states are the best and which are the worst.

Here’s how Bankrate rated states:

  • Affordability — 40%
  • Overall well-being — 25%
  • Quality and cost of healthcare — 20%
  • Weather — 10%
  • Crime rate — 5%

Here are the 10 worst states in which to retire according to Bankrate. The PIA Western Alliance states of Alaska, California and Washington rank 50, 48 and 47 respectively in the worst state list:

50. Alaska

Affordability rank: 43rd

Quality & cost of healthcare: 38th

Well-being rank: 27th

Weather rank: 50th

Crime rank: 49th

49. New York

Affordability rank: 50th

Quality & cost of healthcare: 30th

Well-being rank: 4th

Weather rank: 37th

Crime rank: 15th

48. California

Affordability rank: 49th

Quality & cost of healthcare: 6th

Well-being rank: 15th

Weather rank: 12th

Crime rank: 38th

47. Washington

Affordability rank: 47th

Quality & cost of healthcare: 2nd

Well-being rank: 30th

Weather rank: 34th

Crime rank: 34th

46. Massachusetts

Affordability rank: 48th

Quality & cost of healthcare: 27th

Well-being rank: 11th

Weather rank: 31st

Crime rank: 10th

45. North Dakota

Affordability rank: 26th

Quality & cost of healthcare: 40th

Well-being rank: 39th

Weather rank: 48th

Crime rank: 18th

44. Texas

Affordability rank: 28th

Quality & cost of healthcare: 36th

Well-being rank: 47th

Weather rank: 6th

Crime rank: 38th

43. Colorado

Affordability rank: 41st

Quality & cost of healthcare: 1st

Well-being rank: 28th

Weather rank: 43rd

Crime rank: 37th

42. Maryland

Affordability rank: 46th

Quality & cost of healthcare: 12th

Well-being rank: 20th

Weather rank: 14th

Crime rank: 29th

41. Louisiana

Affordability rank: 16th

Quality & cost of healthcare: 44th

Well-being rank: 41st

Weather rank: 5th

Crime rank: 48th

Bankrate ranks these states and the 10 best:

  • Iowa
  • Delaware
  • West Virginia
  • Missouri
  • Mississippi
  • Wyoming
  • Pennsylvania
  • Florida
  • Hawaii
  • Nebraska

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