The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

As you know, J.D. Power & Associates does a lot of studying about how consumers view insurers. Studies range from auto to business to homeowners and more. This particular study has to do with small business and is titled, J.D. Power 2023 U.S. Small Commercial Insurance Study.

As always, the ratings go from 0 to 1,000.

Small businesses — it appears — are feeling pretty good about their commercial insurance providers. In fact, J.D. Power says the good feelings are now at a record high.

Insurers scored 847 out of 1,000.

Stephen Crewdson is the senior director of global insurance intelligence for J.D. Power. Crewdson noted small business commercial insurers showed “substantial progress” in three of the five factors it uses with each study.

Those five factors are:

  • Billing and payment
  • Claims
  • Interaction
  • Policy offerings
  • Price

The good news is that the positives are rising while rates are also rising — and rising at significant levels.

“While the overall satisfaction numbers are high, there are some important variations based on the size of the small business,” Crewdson said. “The trend is really being driven by businesses in the ranges of five to 10 employees and 11-50 employees, as opposed to the micro businesses with fewer than five employees. That variation should inform more targeted small business strategies on the part of insurers.”

Here are key points from the study.

  • Customer satisfaction rose 5-points from 2022 and is up 70-points over the last decade
  • Satisfaction rose in all factors of the study with claims, price and interaction seeing the most satisfaction
  • The smallest small businesses are the least satisfied and produced an 823 score
  • Medium-sized small businesses scored insurers at 855
  • Larger small businesses were even more satisfied at 857
  • Proactive communication from insurers impressed small businesses and helped mitigate the impact of rising prices
  • Collaboration to help minimize the high impact and somewhat reduce premium prices also helped
  • The 36% using the collaboration to change coverages to lower costs added 84-points to their satisfaction scale
  • The 25% making changes to business practices via that collaboration added 135-points to their satisfaction scale
  • Social media — it seems — helped with that communication
  • Small businesses appreciated tips on reducing costs, information about new products and updates on federal and state regulations
  • Micro business customers following insurers on social media rated insurers 88-points higher than those that don’t

Here are the top-3 ranked commercial insurers for small businesses:

  • Nationwide — 883
  • State Farm — 877
  • Cincinnati Insurance — 870

One last odd factoid. A recent study by J.D. Power on auto insurers had exactly the opposite outcome. Close to one-third of auto insurance customers the company talked with saw a rate hike last year. Customer satisfaction — as a result — dropped to historic lows.

Source link: Insurance Business America —