The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

MetLife and the U.S. Chamber of Commerce do a quarterly survey of small businesses. The Small Business Index of the first quarter of 2024 was just released. It finds small business owner confidence at 62.3. That’s close to the fourth quarter of 2023’s score of 61.3.

The score — according to MetLife and the Chamber — is indicative of a stable business climate as more small businesses are seeing an improving economy.  

  • 32% of small business owners say the U.S. economy is in good health
  • That’s up 7% from the last quarter of 2023
  • 38% say their local economy is in good health
  • That’s up 8% from the last quarter of 2023

Tom Sullivan is the vice president of Small Business Policy at the U.S. Chamber. He said small businesses consider cybersecurity and supply chain problems as the biggest threat to their businesses.

“Small businesses’ perceptions of the economy are drifting upward, with businesses reporting being comfortable with their cash flow and the health of their business,” Sullivan said. “While many business owners have continued to struggle with high prices and rising wages, recent jobs reports are positive. While headwinds remain, confidence is ticking upward and small businesses are more resilient and prepared for unforeseen challenges.”

Here are the top threats and the biggest concerns of small businesses:

  • 60% worry about cybersecurity
  • 58% say the biggest concern is a breakdown of the supply chain
  • 54% worry about another pandemic
  • 45% are concerned about the weather
  • 42% worry about theft
  • 39% say natural disasters are the top concern
  • 37% said acts of terror are their biggest worry

The good news is that 71% of the small businesses surveyed said they are adequately prepared for threats that might come in the future. And if things get tough, 80% said they are prepared to change course if needed.

Small businesses have prepared for potential threats in a number of ways:

  • 62% are contributing to rainy day funds
  • 56% have installed surveillance
  • 56% are training staff on cybersecurity
  • 43% have plans in place for future threats
  • 38% have purchased insurance to help cover them
  • 35% are expanding and finding other supply chains

As for the state of their businesses:

  • Most are satisfied with their cash flow and the health of the business
  • 65% say the overall health of the business is good
  • 67% are happy with their cash flow

Source link: Insurance Journal —