The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

If State Farm’s recent homeowners insurance rate hike is any indication, homeowners insurance rates in California will be going up significantly in 2024.

As you know, State Farm isn’t going to be writing any new homeowners policies in the Golden State in the future. However, the company still has clients it will continue to serve.

Considering the now approved 20% rate hike, how long is anybody’s guess.

An unnamed spokesperson for State Farm said the 20% average, department of insurance approved rate “adjustment” will start on March 15th. The increase is necessary because State Farm recorded an 84% homeowners loss ratio in the first nine months of 2023.

“These rate changes are driven by increased costs and risk, and are necessary for State Farm Mutual Automobile Insurance Company and State Farm General Insurance Company to deliver on the promises the companies make,” the spokesperson said.

Look for increases greater than 20% in higher risk areas.

Critics are saying some of those areas might see as much as a 50% jump in their homeowners insurance rate. Consumer Watchdog head, Harvey Rosenfield said State Farm also raised renters rates 11% on average.

Meanwhile, in spite of approving the increase, the California Department of Insurance affirmed Insurance Commissioner Ricardo Lara’s stance that the department will be “protecting consumers and using every tool at the Department’s disposal to make sure policyholders do not pay more than they are required.”

State Farm is California’s largest homeowners insurance insurer. It owns 8.7% of the state’s homeowners business.

Source link: Insurance Business America —