The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Two weeks ago the Council of Insurance Agents & Brokers (CIAB) held its annual Insurance Leadership Forum in Colorado Springs, Colorado. Insurers there talked about the need to get significant rate increases over the next few months.

Two lines of insurance are the most impacted. They are auto and homeowners. Catastrophe losses and liability awards from court cases are driving those sometimes staggering increases.

The bottom-line is how insurers are having to do significant increases in rates, and it doesn’t look like things are going to get better anytime soon. The details of the forum’s meetings are worth checking out.

A recent S&P Global Market Intelligence RateWatch looked deeply at homeowners insurance rates and how they’ve been climbing considerably the last few years. The report looked at different insurance companies and how much their rates jumped between 2018 and September 1st of this year.

“Macroeconomic conditions continue to plague US personal lines-focused insurers as the past two years have seen a higher-than-average rise in homeowners’ insurance rates,” S&P’s report said. “Between 2018 and 2021, the countrywide yearly average change was in the 3% range but jumped to about 6% in 2022. Through roughly the first eight months of 2023, the national average rise in homeowners’ premium rates was 8.8%.”

As an example of how tough things are getting, Farmers is looking at rate hikes of over 10% in 28 of the 43 states that have approved its next set of rate increases. Illinois is going to see an 25.3% hike on average and Texans will experience an average jump of 25.1%.

People in Tennessee with Farmers Insurance are going to average increases of 23.8%.

These are the top-10 homeowner insurers and the percentage of increase from 2018 to now:

1. State Farm

2022 to 2023: 8.9%

2018 to 2023: 12.1%

2. Allstate

2022 to 2023: 13.4%

2018 to 2023: 30.1%

3. Liberty Mutual

2022 to 2023: 21.3%

2018 to 2023: 33.7%


2022 to 2023: 18.6%

2018 to 2023: 34.7%

5. Farmers

2022 to 2023: 30.1%

2018 to 2023: 48.7%

6. Travelers

2022 to 2023: 15.5%

2018 to 2023: 36.8%

7. American Family Insurance

2022 to 2023: 16.2%

2018 to 2023: 41.7%

8. Nationwide

2022 to 2023: 15.6%

2018 to 2023: 36.2%

9. Chubb

2022 to 2023:11.3%

2018 to 2023: 41.8%

10. Progressive

2022 to 2023: 11.7%

2018 to 2023: 52.8%

Source link: Insurance Journal —

Source link: Business Insurance —