The Western Alliance is proud to announce CPIA designation courses will be available via webinar format beginning in January 2024 at  


Check our calendar of events for course informatioin.  

Registrations will be open soon!

CPIA - Certified Professional Insurance Agent

Empowering Insurance Professionals into the Future

The CPIA designation is first-of-its-kind, hands-on, how-to training. To earn the CPIA designation candidates are required to participate in a series of three, one-day seminars THE BEST PART IS NO EXAMS!
Completion is due three years from the first course.

These seminars are designed to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce sales results immediately.

While not a requirement, it is recommended that courses are taken in order.E&O Discounts apply for Utica National Policy Holders.

Each of the 3 courses are approved for 7 CE in
AZ | CA | ID | MT | NM | NV | OR | WA

Course Modules

Position for Success

Implement for Success

Sustain Success

During this workshop, participants focus on internal and external factors affecting
the creation of effective business development goals.

Factors discussed include:

current state of the insurance                 marketplace

competitive pressures

insurance carrier underwriting criteria

consumer expectations.

During this workshop, participants learn:

specific tools for analyzing consumer needs

how to utilize risk identification techniques to gather pertinent prospect

skills necessary to assimilate information gathered into customized coverage recommendations

how to prepare a complete submission

tips for preparing and presenting a comprehensive insurance proposal

This workshop focuses on fulfilling the implied promises contained in the insuring agreement.

Participants will:

review methods of providing evidence of insurance coverage

discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints

learn how to calculate the lifetime value of a client and techniques for generating referrals.

CPIA Update Requirement

The Certified Professional Insurance Agent designation stands for professionalism, commitment to professional training and results, and technical knowledge. To maintain the right
to use the CPIA designation, designees must complete an update on an annual basis * or maintain a Ruby, Sapphire or Diamond level membership with the CPIA Program.

* CPIA 1, CPIA 2, CPIA 3, Special Topics:

An Agent’s Guide to Understanding and Mitigating Cyber Exposures

Disaster and Continuity Planning for Business and Families

An E&O Loss Control Program for Agencies

Summer technically arrives in a couple of weeks. Realistically, summer is already here. And with it comes more driving as we travel to rivers, beaches and to favorite vacation destinations.

Going along with all that travel is snarled traffic, texting, talking on the phone and drivers not paying attention and a number of other dumb things drivers tend to do. Going along with all that dumb driving is something equally dumb, and potentially scary — road rage.

Insurify did a survey of 1,000 drivers to see what sets them off driving. Those responses were then compared to statistics put together by the National Safety Council (NSC) and the National Highway Traffic Safety Administration (NHTSA).

By way, the survey found that we more likely to point out the road rage in others than admit that we’ve been that angry in a vehicle ourselves. While 58% reported seeing road rage behaviors, a frightening 41% admitted to have actually had road rage at least once.

According to the Insurify survey, here is what drivers do when in a road rage temper tantrum:


  • 50% admit to honking during a fit of road rage
  • 74% have witnesses someone honking

Cursing and yelling at other drivers

  • 43% said they yelled or cursed, or both, to other drivers during road rage
  • 68% witnessed yelling and cursing by an upset driver

Angry gestures

  • 32% of those surveyed say they have made angry gestures at other drivers
  • 67% have seen these gestures.

Speeding past by more than 15 mph

  • 31% say they have sped up during a road rage incident
  • 64% have witnesses someone speeding up

Banging on the steering wheel

  • 18% of the respondents say they’ve hit their steering wheel while feeling road rage
  • 33% say they’ve seen that action

Blocking another vehicle from changing lanes

  • 17% say they have blocked another driver from changing lanes
  • 52% say they’ve witnessed that behavior

Moving to the more extreme:

Cutting off other drivers

  • 8% of those surveyed say they’ve done that
  • 13% have witnessed the practice

Angry tailgating

  • 12% have tailgated, or followed someone too closely out of anger
  • 55% of drivers have witnessed that

Throwing an object at other autos

  • 4% of those surveyed say they’ve thrown something at an auto out of anger
  • 20% have seen someone throw something at another vehicle

Ramming or bumping into another vehicle out of anger

  • 3% have purposely rammed or bumped a vehicle when angry at the other driver
  • 13% of those surveyed say they’ve witnesses such actions

Exiting a vehicle to confront another driver

  • 4% say they’ve actually gotten out of their vehicle to confront another driver
  • 28% say they’ve witnessed that

Forcing a vehicle off the road

  • 3% admit to forcing another driver off the road during a fit of road rage
  • 21% have seen this happen

From road rage and angry driving, here’s something else to concern you as the summer driving season starts. Some of it is what many drivers are doing that sets off road rage.

The culprit? Distracted driving!

A huge percentage of crashes — as you all know — are caused by distracted driving. Here are some distracted driving concerns from the NHTSA:

1. Drinking alcohol while driving. The NHTSA says 30 people a day die in a drunk driving crash.

2. Using drugs. The NHTSA notes that over half of the drivers involved in serious injury or fatal crashes in 2022 tested positive for at least one drug.

3. Texting, talking, eating, drinking, reading and/or grooming. All of these are very distracting to a person behind the wheel. In 2022 distracted driving killed 3,308 people and caused 289,210 injuries.

4. Speeding. Aggressive driving and speeding are the biggest cause of auto crashes. And the NHTSA says speeding also has a big impact on how effectively the vehicle’s safety equipment works.

5. Falling asleep. Lots of crashes are caused by drowsy drivers or drivers who just plain fall asleep.

Last but not least, not wearing seatbelts. Statistics show that over half of those killed in crashes each year were not wearing seatbelts.

By the way, if you’re driving near a teen, know that TeenDriverSource reports that 42% of teenagers admit that they often text while driving.

Truthfully, so are their parents, brothers, sisters, grandparents, aunts, uncles and friends. Over half of us admit to talking a lot on our phones while we’re driving, also another major driving distractor.

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